Nike Presto Digital

Here are the Nike watch models requested by Jony Ive, Apple’s design boss

Earlier today we talked about the subject of Bloomberg which, among other things, commented that Jony Ive (Apple’s senior vice president of industrial design) ordered some Nike sports watches for his team to study – it never hurts to remember that Nike is Apple’s partner in the Nike + iPod project

THE Business Insider contacted Scott Wilson, a former Nike creative director who told the story, to find out what these watches were. Here is Wilson’s answer [tradução livre nossa]:

Well, he [Ive] Did not buy. We just gave them as gifts, as they are also designers. He and others in the design group asked and we shipped a bunch of Nike Presto Digital straps and Oregon Alti-Compass series aluminum watches. I was flattered by their request. I thought they were just personal requests, but their material guy asked us a lot of questions about materials and processes. This affected their research on watchmaking during the period already documented in previous stories. They have definitely been inspired by industrial and watchmaking techniques in their products since the first iPhone. Interesting that they can complete the circle at some point with iWatch.

These Nike designs are from 2002-2004.

Below, the Nike Presto Digital bracelet:

Nike Presto Digital

Now, the Oregon Alti-Compass:

Nike Oregon Alti-Compass

In fact, in the iPhone 5 presentation video, many said that the manufacturing process is somewhat similar to that of a jewel or, in this case, a watch.

Another point that we can see is that there is no magic: no matter how talented and outstanding Ive are, he and his team need to understand what / how established companies, leaders in a certain segment, do to achieve success. The interesting thing about all this is to know that it does not necessarily end in a copy, as in the case of other companies …