Some ideas make an advertisement go from simple sales marketing to an unforgettable customer experience. As we can see in the image above, when you fill an empty glass with a Guinness, with all its dark color, the QR code appears. Seriously, the brilliant idea !?
The trick is that when you swipe your smartphone with the appropriate QR barcode reader over the glass, it will tweet, update your Facebook status, check you in on foursquare, informing and inviting your friends. to take a Guinness with you. Guinness's exclusive content.
Image: Guinness Disclosure
But how does it work? The simple balcony is even more brilliant. The Irish beer brand has spread glasses with the QR code printed in white, but it works only when filled with the brand beer black. Apparently, a lot of companies are using QR code in their advertisements, but let's face it, Guinness got the lead, and who beats that one? Other possibilities have already been created, such as the beer cooler that freezes beer through an Android system, remember?
. (tagsToTranslate) QR code (t) QR barcode (t) Guinness (t) promotional action (t) beer
