From year to year, we see releases of new smartphones, tablets and computers. And this periodicity, unlike a few decades ago, makes devices lag much faster in both software and hardware.
Unsurprisingly, too, instead of becoming ever more resilient, appliances today seem to be much more fragile, being designed so that few can fix them if something goes wrong with them. Most users are looking for durable handsets, mainly because it is not cheap now to get a good device. However, in this regard, companies have left much to be desired and the Apple enter this package.
For this reason, the Greenpeace launched the campaign today Rethink-it in partnership with iFixitto demonstrate the environmental impacts of poorly repairable appliances and what they called “planned obsolescence”. To support this idea, 21 smartphones, 14 tablets and 9 computers launched from 2015 to 2017 were evaluated and scored from 1 (worst) to 10 (best).
Today our technology has a short shelf life. IT companies like Apple, Samsung and LG create gadgets that just don't last! In addition, they make complicated and expensive repairs, offer no short-term warranties, and do not provide repair manuals or spare parts. This is called planned obsolescence.
In this campaign, the Ma products selected were the iPhone 7, iPhone 7 Plus, 9.7-inch iPad Pro, fifth-generation iPad, 13-inch MacBook Pro, and 12-inch MacBook. Products have been categorized into the following categories: battery replacement, screen replacement, no special tools required and spare parts available.
In the list of computers, the two MacBooks came in last, getting only 1/10 for not falling into any of the four categories (so far, no news). But if you think only Apple is wrong, you're wrong: Microsoft gave Ma hands, getting the same 1/10 with its Surface Book.
Regarding tablets, Surface Pro 5 managed to be last in the list, also with 1/10. Very close indeed, as the two iPads got 2/10 in the bottom and bottom places.
In the smartphone list, Apple has finally done a little better. Both the iPhone 7 and 7 Plus gained 7/10, scoring a few more points for the "screen replacement" category. In this list, with 3/10, was the Samsung Galaxy S7 edge.
Greenpeace is an organization that has already been shown to influence the behavior of businesses, the environment and consumers. Apple, for the third time in a row, achieved an “A” rating in the list of “greenest” technology companies, according to the organization, yet this ranking shows more of Ma's operations as a company, the use of renewable energy. , Among other things.
As she always takes environmental issues very carefully, surely this new campaign by Greenpeace should draw her attention, perhaps making the company improve some points in this regard.