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Graphics: See how Apple's business has changed over the years

The analyst Horace Dediu (who has published excellent articles on Apple's business) investigated the popularity of the iPhone (gadget Apple's flagship) over the years and how it has affected the company's business. He also verified the (vertiginous) growth of Ma's services and revenues in this category.

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Image: http://www.asymco/2019/05/16/the-pivot/

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Dediu opened the discussion by stating that the iPhone "the most successful product of all time"; not for less, after all the smartphone has sold more than 1.6 billion of units around the world. This is even more surprising when we include all iOS devices already sold: 2.2 billion handsets.

To have an idea, in 2016, the installed base of users of iPhones, iPads, Macs, iPods touch, Apple TVs and Apple Watches was 1 billion people; that is, this number currently only covers the use of iPhones worldwide. According to Dediu, this means that sales of the gadget reached $ 1 rail last year or better, exceeded, reaching $ 1.9 rail.

While iPhone's performance has pushed Apple to a new level in the technology world (which actually started with the iPod), keeping it as the only pillar would be a risk to the company. In this sense, the analyst explained that it is important to maintain a certain dynamism in business in the case of Ma, this came with the possibilities created by the iPhone.

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Image: http://www.asymco/2019/05/16/the-pivot/

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With the launch of App storeIn July 2008, the company created a software innovation platform that remains one of its main sources of revenue. In addition, Apple's ecosystem integration (from iCloud in particular) has helped sales of other products such as Macs and iPads.

Of course, Apple has taken several initiatives over the years to increase sales not only of the iPhone, but of its other products. Perhaps the company's smartest idea (both to unite its product spectrum and to attract new consumers) has been to add services to its catalog.

<img data-attachment-id = "665871" data-permalink = " changed over the years / 16-itunes-servicos-recipes-2 / "data-orig-file =" 16-itunes-services-recipes.png "data-orig-size =" 1828,1190 "data-comments-opened =" 1 "data-image-meta =" {"aperture": "0", "credit": "", "camera": "", "caption": "", "created_timestamp": "0", "copyright": "", "focal_length": "0", "iso": "0", "shutter_speed ":" 0 "," title ":" "," orientation ":" 0 "}" data-image-title = "iTunes Store Revenue and Services" data-image-description = "

Image: http://www.asymco/2019/05/16/the-pivot/

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In 2006, a year before the launch of the iPhone, the iTunes Store earned $ 3.3 billion by offering content for Macs and iPods. Ten years later, the company's online store revenue rose to $ 80.5 billion. For this year, store revenues are expected to reach $ 100 billion, proving that this business still has a lot of gas (and profit) to offer.

It is so true that this year the Cupertino giant announced the launch of three new services: Apple News + (news), Apple Arcade (games) and Apple TV + (news). streaming of videos), not to mention the Apple Card. As you can imagine, the news will be responsible for a big step in the company's revenue growth in the coming quarters.

Dediu closed his analysis by stating that there is a disconnect between what people think Apple sells and what it actually builds. For the analyst, while companies sell objects or services, Apple sells solutions to "problems that are viewed, classified and measured as objects"; To him, this can easily mislead the consumer, as it may seem the same.