Google My Business is an essential online tool for entrepreneurs. Free to use, the platform can help improve your placement in Google searches, in addition to concentrating data about a company. Thus, whenever a person does a search for one of your products and services, you will be directed to official information. Another function of the tool is to aggregate user ratings and comments.
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To register with Google My Business, just have an email account in Gmail and include or claim your business. Next, dnetc prepared a guide with the main functions of the tool so that you can get the most out of the tool and improve the position of your enterprise on Google.
Mobile application helps to manage Google My Business and stay informed of your business Photo: Thiago Siqueira / dnetc
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1. Make your business relevant to your region
Adding a location to sign up for Google My Business is critical. Thus, whenever people search for companies of a certain gender in a region, their company may appear among the results, according to relevance or distance criteria. In that way, the resource can help to boost your local business.
Google Meu Negcio places your enterprise on google maps and users can define routes to reach it Photo: Rubens Achilles / dnetc
2. Measure your online presence
With Google My Business, you get to know how customers search for your business. You can find out what their behavior is after you find the file: how many people click the call button, how many look for other related companies, how many draw a route to the establishment, and how many enter the site. The resource can give you more grants to promote assertive marketing actions.
3. Receive ratings, comments and respond as a brand
Google My Business is known as an aggregator for centralizing a number of your company's information in a single space. In addition to the data you can fill, users and consumers can rate your establishment with stars and make comments or questions. Likewise, the business can respond institutionally. The greater the interaction, the better your company tends to position itself in search.
With the tool, you can create a post on Google as a local business. You can use the feature to promote events, offers or products, for example, even through the mobile application. The function can help to generate greater interaction and traffic for the enterprise.
Get to know your customers with Google My Business and have an analysis of the accesses and searches that customers do for you or close terms Photo: Reproduo / Thiago Siqueira
If your company doesn't have a website, Google helps you create one completely free. Although it is not a tool with a variety of resources, it can be an interesting option for businesses that have little budget or are at an early stage. A positive point is that the posts of your business, as well as the evaluations and comments, are fixed on your new page, which still offers the possibility of customization.
6. Offer a letter of Services
It is possible to present a letter of services to your customers, still on Google search. In this way, you can view the products and services it offers in detail. Thus, you help your potential customers to get to know your business better and discover the products they can buy with you.
It is possible to advertise on Google directly from My Business, something that facilitates the process in relation to AdWords. It is worth mentioning that it is only possible to disclose products and services registered in your account. So, register properly and then advertise to the right segment to get more customers.
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