Who has never had a problem with your carrier or internet provider? Whether due to lack of signal, structure or basic services. The point is that many of us can change our contract or product and test new connections, whether on the mobile or fixed network such as broadband. It turns out that in many cities around the country this flexibility does not exist, as many people do not even have internet access.
The services provided by operators do not always earn praise for their customers. The lack of infrastructure is well known to all of us, because even with government incentives and investments, operators are not always able to expand their coverage to more quality cities, especially those further from the center of the country.
Cuts in consumer deductibles and changes in plans are always used as a way of convincing us that these services can be extended even late. The coverage of the 4G planned before the start of the World Cup in 2014, went through numerous setbacks, and I do not even want to imagine how to be reusing the antenna structure for analogue TV, these are already turned off.
11.6 million households in the country can afford it, but do not have internet available in their localities
I decided to write this article due to an information released by the Institute of Applied Economic Research, the Ipea, which says that 11.6 million households in the country could afford to have fixed or mobile broadband access, but do not have the service available in their localities. This corroborates the issue I raised at the beginning of the text, as we are always looking for more internet, while many do not even have access to it.
According to the study, these regions could benefit from larger municipalities around them, as companies are not always willing to invest in small towns. In these places, the most appropriate would be a study that took into account population size and financial capacity, as operators would thus be able to provide an adequate structure. The opposite was done with the fixed telephony sector, which grew disproportionately, points out Igor de Freitas, Anatel's advisor.
Google Loon is no longer a concept and is already seen as a solution.
This whole scenario of pent-up demand reminded me of a service Google has been testing for a few years, which is Google Loon. It has been known for its simple operating dynamics and proven to be efficient. In tests since 2013, Loon has been able to improve at several points, including the structure of the materials that make up the dubbing balloon dome.
Big G's idea is to take the internet to places where the service doesn't exist, whether it's small towns or cities. The balloons are 20km from the earth's surface and form a large circle that can cover an entire state with 3G or 4G connection. Google itself monitors the path of these balloons, which move according to the direction of the air currents.
Loon, inclusive, was tested in Piau in 2014, and was also close to the Amazon region last year because of a test done in Peru. The most important issue here, is that Loon works in partnership with local carriers, and they don't need to create balloon-specific structures, as this technology is developed by Google.
The balloons can spread the signal from existing telephone towers, ie the signal of terminated structure in the interior of So Paulo can be spread to other southeastern regions, such as southern Minas. Google Loon is no longer a concept and has already seen a solution, especially in cities with no broadband alternative.
This is a tip for operators who are always limiting the user, and who retreat when it comes to expanding or improving their services. Talk to Google!
In your opinion, how could operators take the internet to places without options? Do you believe in the success of Google Loon in Brazil?
. (tagsToTranslate) Google (t) Google Loon (t) Iepa (t) Fixed Internet (t) Mobile Internet (t) Broadband Internet