Google announced last Friday (11) a redesign of the My Account page in order to facilitate access to search, browsing and other user activities. The novelty stemming from the EU GDPR (European Union's General Data Protection Regulation), which comes into force on May 25 and imposes stricter privacy guidelines on technology companies. This new legislation has triggered a wave of changes in privacy policies also by Facebook and Apple, impacting users outside the EU, including Brazil.
The highlight of the reform of Google's privacy settings goes to a function that allows, with a click and at any time, to pause the collection of user data by the company by category (such as YouTube history, audio capture, etc.). In addition to the security tools that already existed, the improvement in access to history aims to give people who use services such as Gmail, YouTube and Android greater control over the data that Google records on their servers.
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Google simplifies data control for users Photo: Divulgao / Google
The main new feature of Google is the possibility to prevent data collection with the click of a button. In the new Activity Control page (myaccount.google.com/activitycontrols), the user gets a list of all categories of information recorded by the company, such as browsing history, location, YouTube searches and voice searches. Each has a key that allows you to pause the collection quickly.
Google lets you pause data collection Photo: Reproduo / Paulo Alves
The procedure for viewing or deleting information remains the same as before. Users can access the My Activity page (myactivity.google.com/myactivity) to see the complete history recorded in the Google account. The site groups searches, location, voice searches and other data obtained from any logged-in device. It is possible to filter by topic, product or date.
Google continues allowing to find and delete history by topic, date or product Photo: Reproduo / Paulo Alves
The Google Privacy Checkup is a test that takes the user step by step in verifying their settings and helps keep everything safe. The novelty of the feature is an option that allows you to activate periodic reminders to perform new checks. To do this, simply access the checkup page (myaccount.google.com/privacycheckup) and check the footer box.
Activate the privacy checkup reminder Photo: Reproduo / Paulo Alves
The section dedicated to advertisements (adssettings.google.com/authenticated) is more detailed, with easy access to prevent the use of your data for advertising purposes. In addition, Google offers a more complete view of the interesting subjects associated with your account. You can add or remove topics to better control the types of advertising displayed on the web. It is also possible to add unwanted themes to prevent banners with inappropriate content.
Review your ad data on Google Photo: Reproduo / Paulo Alves
Google revamped the display panel for products associated with Google account. The Google Dashboard page (myaccount.google.com/dashboard) now shows information with an improved look that helps the user to better understand active services.
Google makes it easier to view active products on your cell phone Photo: Reproduo / Paulo Alves
Improved data download
Google's data download tool (formerly called Takeout) now offers more export options. The user can choose to send the content directly to a cloud storage service like Dropbox, Box and OneDrive, in addition to Google Drive. The novelty makes it easier, for example, to move information from Google servers to Microsoft.
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