THE Apple led until 2013, in 2014 it was surpassed by Google and in 2015 he resumed the crown.
This year, the back-and-forth continues: Google has surpassed Apple again and has the most valuable brand in the world, by ranking BrandZ from the duo WPP and Millward Brown.
From 2015 to 2016, Google's brand value skyrocketed 32% to $ 229.2 billion while Apple's fell 8% to $ 228.5 billion. The difference between the two is small compared to the third place, Microsoft which rose 5%, now with $ 121.8 billion. Close the Top 5 AT&T (+ 20%, $ 107.4 billion) and Facebook (+ 44%, $ 102.6 billion).
Gathering all Top 100, the value of the brands rose 3%, reaching US $ 3.4 trillion. The guys even made a little video showing each one of them:
One more reason for Apple to move
(via Apple World Today)