We recently reported that Apple will receive $ 3 billion from Google as a result of the agreement to keep the company as a standard Safari search service. Today, another victory for the Mountain View company, according to the TechCrunch.
To recap: Apple previously had an agreement with Bing for Microsoft's search engine to deliver results from both Siri and Spotlight (iOS and macOS); now, however, that has changed. Here's Apple's statement:
Switching to Google as the web search provider for Siri, Search on iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the standard Safari. We have good relationships with Google and Microsoft, and we remain committed to providing the best possible user experience.
With that, both the results for questions that Siri does not know how to answer and the specific questions you ask asking the assistant to search for something on the internet, will now present results from Google. These, however, are valid for links on the web and videos at least for now, any search results for images on the web still delivered by Bing.
Still according to the TechCrunch, all search results come directly from the system search API, which means that you will receive the raw results, with no ads; as soon as you tap / click on the result or on the video, you leave the iOS domain and enter the Google domain, being able to receive advertisements.
Also according to the website, the searches and results are encrypted and anonymous, and cannot be attributed to any individual user. After tapping / clicking on the link, of course, standard tracking will be applied when clicking directly on a result on the site, you will go straight to it.
It remains to be seen whether this change really has to do with consistency (which makes a lot of sense) or whether it is more related to the new $ 3 billion deal signed by the companies.
