good mLabs? See how a tool for managing social networks works | Social networks

MLabs is a Brazilian social media management platform widely used by digital marketers, but it can also be used by anyone in their personal profile. Among the main functions of the service, we highlight the scheduling of posts on social networks that still do not provide the resource natively, such as Instagram and Twitter, the creation of performance reports and the possibility of responding to comments and private messages in a single environment by the computer. Check below for details on how mLabs works and what the values ​​of each plan are.

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mLabs manages several social networks in a single computer environment Photo: Divulgao / mLabsmLabs manages several social networks in a single computer environment Photo: Divulgao / mLabs

mLabs manages several social networks in a single computer environment Photo: Divulgao / mLabs

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What does mLabs and how does it work?

MLabs is a paid social media manager created in Brazil that allows you to manage different profiles on a single online platform, making it easier to organize accounts. The tool is widely used by agencies and marketers in the management of company accounts, to facilitate the dynamics of creating and publishing posts, monitoring public interaction and analyzing audience audiences.

This does not mean that mLabs only work for companies. Anyone can hire the service. One of the advantages for the common user is the possibility of carrying out processes that are unavailable in mobile apps via the computer. Instagram, for example, does not yet allow you to post photos on your PC in the Web version. To solve this problem, mLabs can be a useful tool. However, the service can be much more beneficial for users who use commercial accounts and use social networks with a lot of frequency and interaction.

Which social networks can be managed by the platform?

It is possible to manage Instagram, including Stories and IGTV, Facebook, WhatsApp, Twitter, LinkedIn, Pinterest, YouTube, in addition to Google Analytics and Google My Business. To manage their social networks, the user must create a mLabs Profile. Each profile can manage an account for each user's social network. That is, with the same profile, it is possible to monitor a Facebook page, an Instagram page and a YouTube channel simultaneously, for example. If you want to access two Instagram accounts at the same time, you must create two profiles on mLabs, and pay for both individually.

MLabs dashboard Photo: Reproduo / Rodrigo FernandesMLabs dashboard Photo: Reproduo / Rodrigo Fernandes

MLabs dashboard Photo: Reproduo / Rodrigo Fernandes

What functions does mLabs offer?

One of the most sought after resources by mLabs users is the scheduling of posts, which allows you to program an image or video so that it is automatically published on the social network, on the date and time stipulated by the user. As it is not available natively on most social networks, this function is one of the great draws of mLabs.

To make an appointment, the user must upload the image of the post, add the desired caption, hashtags, stickers, location, tag of friends, that is, all the resources available in the main social networks. Variable posts, such as Stories, IGTV and 360 publications from Facebook can also be scheduled through the platform.

MLabs Publication Calendar Photo: Divulgao / mLabsMLabs Publication Calendar Photo: Divulgao / mLabs

MLabs Publication Calendar Photo: Divulgao / mLabs

The calendar of posts also draws attention, especially for those who manage many different profiles. In it, it is possible to clearly see which publications are idealized and scheduled for each date, in a monthly calendar that is easy to view and interpret.

MLabs also provides detailed performance reports for each profile, displaying data such as reach, impressions, number of clicks and responses, actions such as moving to the next post or leaving the publication. This feature is useful for companies, as it also allows showing the relevance of your brand in comparison to competing profiles.

Another useful resource for advertising agencies is Workflow, an environment that allows several people involved in creating content to develop, approve or make changes to publications, dividing the workflow in an organized manner. You can invite unlimited people to each work environment on the platform.

mLabs issues detailed reports with profile performance Photo: Divulgao / mLabsmLabs issues detailed reports with profile performance Photo: Divulgao / mLabs

mLabs issues detailed reports with profile performance Photo: Divulgao / mLabs

What are the plans, the values ​​and how does the payment work?

There are two plans available on mLabs. The most basic plan, called Post Scheduling, allows, as the name says, to schedule publications on social networks, create a calendar of posts and give access to multiple users. This plan costs R $ 5.90 / ms for each mLabs profile. There are promotions that discount the payment of three months or a full year at once.

The Complete plan entitles all the benefits of the basic version, and adds the possibility of responding to comments and Directs, issues performance reports, monitoring competitors, accessing a workflow management platform and insights to optimize the service. This plan costs R $ 12.90 monthly per mLabs profile, and also offers a discount for quarterly or annual payments.

Payment is made by credit card, debit card, PayPal, PagSeguro or bank slip. Any user can test the free services for seven days.

One of the main competitors of mLabs is Etus, which works in a very similar way, offering features for scheduling posts and issuing reports. Among Etus' differentials are the possibility of boosting posts to Instagram and Facebook, and an application for Android and iPhone (iOS) that allows you to manage networks by cell phone. Etus costs a little more expensive than mLabs, being R $ 9.90 / month in the basic plan and R $ 18.90 in the full version. However, when it comes to the most objective features, the tools become equivalent.