Google is testing a new way of displaying ads in Gmail that brings a strategic similarity to the large banners that are often displayed on the Orkut exit page and on the YouTube homepage.
“We may occasionally show a banner on the Gmail logout page. This ad is different from other ads in Gmail as long as it is not related to the content of your Gmail account, ”explained the company.
«These banners use a DoubleClick cookie to help advertisers and publishers serve and manage ads, serve more relevant ads, and limit the number of times a particular ad is shown to you.»
Apparently, the striking phrase that “with Gmail, you will never see pop-ups or untargeted banners” – displayed for many years on the product’s home page – also seems to have been discontinued in the new phase of the company.