After a dark first quarter, things seem to be starting to improve for smartphones around the world at least in theory.
Who remains firm and strong in the first place in the sales share, obviously, the Samsung, which shipped 80 million units in the last quarter according to Canalys senior analyst Tim Coulling, for factors including the success of the Galaxy S7 and the company's successful move in the virtual reality segment with Gear VR (which has been included as a gift in the sales of some South Korean models).
THE Apple kept second place in market share, with around 40 million iPhones shipped, but it has little reason to celebrate: the second annual decline in shipments to the Cupertino company. In this regard, analyst Rushabh Doshi says that the launch of the iPhone SE did not contribute to an improvement in Apple's performance in the segment, somewhat contradicting what the company's own executives said.
Shipments in markets with growth potential, such as China and India, saw very little growth because the price of the device has left it out of the mass market, which generally sees a strong number of dispatches. Consumers preferred to choose local manufacturers, whose construction quality and specifications are a better cost / benefit alternative.
Following the list, the Huawei it remained in third place with 31 million units shipped and a safe and healthy leadership in China, the largest consumer market in the world. always good to remember that the numbers we deal with here refer to shipments of units, and not sales, so it may be that not all of these units shipped have actually been delivered to consumers.
Anyway, it is clearer than ever that Apple's move to the milestone of the billionth iPhone sold cool, but obviously encompasses the performance of the device since its beginnings in 2007.