The market for tablets it is a creature with very remarkable particularities. Unlike smartphones, PCs or even smart watches, we have a consolidated situation here with few companies (such as Apple) finding success in the most expensive spheres, while all the others compete for consumers in the lower price ranges. The latest figures from the Strategy Analytics illustrate this scenario.
The firm surveyed global tablet sales in the first quarter of 2019 and came to the conclusion that the segment continues on a downward trend. There were a total of 36.7 million units shipped in the period, which represents a 5% drop compared to the same period last year.
At this juncture, however, the Apple benefited: iPad sales grew 9% year-over-year, jumping from 9.1 million to 9.9 million of dispatched units. With that, the Apple took over 1/4 (27.1%, to be more exact) of the segment and remained as its isolated leader.
THE Samsung secured second place in the market, but South Korea’s 4.8 million tablets sold in the first quarter represented a 9% drop compared to the same period last year. Huawei and Amazon, both with healthy growth, came next, while the Lenovo bitter the fifth place with a 21% drop in sales.
Check the tables:

Strategy Analytics Director Eric Smith praised Apple’s strategy of updating the iPad Pro and MacBook Air at the same time:
The iPad Pro gained a big boost in the last quarter, raising the average ticket [de tablets da Apple] from $ 451 in the first quarter of 2018 to $ 490 in the same period this year. Updating the iPad Pro and MacBook Air at the same time is part of Apple’s strategy to focus on different user bases with different technology solutions. The education market still represents a good opportunity for Apple, as schools often have PCs and tablets available for different situations.
Will the trend continue in the coming quarters?

11 ″ and 12.9 ″ Pro iPads
in Apple
Cash price: from R $ 6,119.10Installed price: up to 12x R $ 566.58Colors: space gray or silverCapabilities: 64 GB, 256 GB, 512 GB or 1 TBLaunch: October 2018

via Apple World Today