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Glass cube returns to Apple Fifth Avenue; another store in California is robbed [atualizado]

Glass cube returns to Apple Fifth Avenue;  another store in California is robbed [atualizado]

The last time we touched on the subject of the work of Apple Fifth Avenue, official information (not from Apple, but from the co-owner of the building where the store is located) indicated that it could be opened in the first half of 2019.

Well, it’s September and, so far, nothing. However, it seems that things are finally moving towards that.

As we can see in the image above, the famous glass cube is being placed back. And this can be a great indication that the works below, in the basement, are near the end.

Apple is already promoting the new space (which will work 24 hours a day, 7 days a week) with the slogan “Always Open to Open Minds” (“Always Open to Open Minds”). However, no specific date for launching shore on site.

Did you notice the “rainbow” look? Well, according to CNBC informed, it is a kind of glued film / adhesive that generates this effect. The look, of course, will be temporary – it will be retired when the store is reopened.

Here is what is written on this sticker that surrounds the cube:

Apple Fifth AvenueAlways Open to Open Minds

Under the surface of Fifth Avenue, you will soon discover a reinvented space, where creativity is always welcome. A 24-hour store with open doors to the bright lights and great ideas of this city, ready to inspire what you can do, discover and do next.

THE Quartz, in turn, said he saw a film crew very close to the cube and, talking to one of the team members, they were told that Apple was filming a commercial for the store’s reopening.

Fur tweet above, it will be possible to look down there through these “bubbles” that were installed on the site.

It is worth noting that the store has been closed for renovations since January 2017 – the cube itself was removed in March – and has since operated a temporary store very close by, where the FAO Schwarz (famous toy store) operated.

Apple Hillsdale

Now we are going to leave New York and go to California (more precisely, to the city of San Mateo). There, another Apple store was targeted by thieves.

According to local police, several devices were stolen from Apple Hillsdale, which is located in a shopping center of the same name. Police received the robbery alert at 9:01 pm yesterday (Thursday, 9/5) and arrived at the scene just two minutes later, but the three suspects had already left the scene.

The details themselves were not disclosed, but it is known that they managed to carry around 40 devices, according to the East Bay Times. There was a chase when the suspects left the scene, but the police eventually lost sight of them.

Apple stores in California, as we reported, have been the target of a number of thefts similar to this one – but a few days ago, a very similar case occurred in Australia. We will see how Apple intends to solve this problem.

via 9to5Mac, MacRumors, Cult of Mac

Update 09/09/2019 at 14:07

According to sources AppleInsider, the new iPhones will hit the market (that is, start selling in stores) on September 20. And the date would also mark the reopening of Apple Fifth Avenue – which makes a lot of sense considering that Apple has always chosen to reopen some of its stores when new device sales begin.