It’s amazing how fast time passes. It seems like yesterday when Microsoft employees played a joke that drew attention from around the world. Exactly eight years ago, on September 10, 2010, employees of Bill Gates’ company held a funeral on the iPhone and BlackBerry.
To promote the launch of Windows Phone 7, Microsoft employees literally organized a funeral, where they paraded through the streets in burial clothing, along with a car that looked like a car carrying the coffin at a funeral. At the time, the last message was that with the launch of Windows Phone 7, people could dispose of their iPhone and their BlackBerry, as the new Microsoft system came to bury the smartphones mentioned.
However, that was not quite what happened. We are now in 2018 and the iPhone remains firm and strong fighting for leadership with Samsung and Huawei. Meanwhile, Microsoft’s operating system for smartphones is dead. BlackBerry is not going through a good moment, however it remains alive. Let’s look back at what actually happened to this entire decline from Microsoft in relation to the mobile system.
Microsoft CEO Steve Ballmer bet heavily on Windows Phone, so much so that he bought the giant Nokia. However, it didn’t take long and Ballmer left office, at which time sales of the first Nokia models with Windows Phone were good. With his departure, Satya Nadella took office and that’s where the problem came from.
Satya Nadella has totally divested itself of the Nokia brand, and smartphones that were previously called Nokia Lumia, are now called Lumia. In addition, many other problems started to emerge, such as the fact that developers started to lose interest in launching their games and applications for the platform. As a result, Windows Phone lost strength and died, giving way to Windows mobile, which had its support ended earlier this year.
Currently we no longer have Microsoft in the smartphone business, however, rumors about Project Andromeda, a supposed mix of PC and smartphone, continue to circulate. I really hope that Microsoft will come up with something different to warm up this fight in the smartphone market.
And do you believe that Microsoft can come strong with the Andromeda project?