We’ve already talked about the future Apple campus in Austin, which had an investment of US $ 1 billion by Apple and is currently under construction in the Texas capital (United States).
We also know that the facility will initially house around 5,000 company employees, eventually expanding to 15,000 employees.
But not only that!
THE CultureMap reported yesterday that Apple added an extra element to its new campus plans: a Hotel of 6 floors and more than 7,000m² of built area, with 192 accommodations.
The original campus project did not include a hotel – the addition was made recently, with the registration of a new project at the city hall.
There is still no further details about the plans, such as a definition of the company that will manage the hotel or a surrender of the building itself that will house guests.
The fact is that the novelty shows that Apple joined the game – as the executive said John Boyd Jr., from the consulting firm The Boyd Co.
Having a hotel connected to your company’s campus is not common now, but in the post-COVID-19 world of corporate travel, I imagine that we will see many more examples of this concept – especially in very powerful technology companies like Apple, Google, Facebook and Microsoft.
It makes sense: a technology giant’s campus receives a formidable flow of corporate visitors year after year – business partners, government officials, prospective customers, suppliers and many other types of business figures.
The effects of the new Coronavirus pandemic are still difficult to estimate, but we will certainly see these travelers tending to minimize these trips and stay as close to business as possible; a hotel on each campus, therefore, is a natural extension of that concern.
The Apple campus in Austin, it is worth remembering, is scheduled to open in 2022 – and until then, therefore, we will have more information about the future “hotel da Maçã”.
Who will make a reservation?