Fujifilm Graphic Systems will become the official reseller of Xerox in Europe through an agreement signed by both parties and based on the success achieved by the collaboration of the companies in 2004 for the North American and Canada markets.
With this partnership, both Xerox and Fujifilm Europe have increased their business opportunities as the latter will sell entry-level and mid-range color monochrome and color digital printers, which is a focal point in » growth of the printing systems market offset and digital «, indicate the companies in a statement.
Fujifilm will also work with Xerox’s direct sales channel to «identify business opportunities for the Xerox iGen3 digital production press».
The framework agreement will cover the entire European territory from this month through the distribution channels of Fujifilm’s graphics systems.
The possibility of extending this agreement to other countries where Fujifilm operates, at the level of Europe and others, is being considered, although initially the agreement is being implemented only in France, Spain, Portugal, Greece, Sweden and Finland, where operations have already started to take place.
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