In what was its eighth edition, the SAPO Publicidade Online Awards this year distinguished close to 20 agencies and more than two dozen advertisers, among the 319 works submitted to the competition.
Fullsix and OMG Digital collected, respectively, the Online Agency and Media Agency of the Year awards. TMN was again elected by the jury as Advertiser of the Year.
The award voted by internet users, through the event’s website, was attributed to the campaign «What you want to know,» made by Waynext for PT Comunicações.
It should be noted that the SAPO Publicidade Online Awards registered a 42 percent growth in the number of entries this year, compared to the values obtained in the previous edition, with the number of campaigns in the competition growing by 14 percent, to a total of 319 registered works.
The registered values reflect, according to the promoters of the event, the weight that digital support has been gaining in business strategies.