The Orange brand starts today to bring together a series of services from the France Telecom group in France and the United Kingdom. The historic operator concentrates under the same name offers in the mobile, fixed line, Internet and IPTV sectors, for individual consumers and companies.
The convergence results from the union of the Wanadoo brands – acquired by France Telecom earlier this year – from Equant and Etrali, giving rise to what the company calls «a single point of communication services required by the consumer». Under the new brand, more than 85 million customers are unified in 14 countries, enabling greater global recognition.
Simultaneously, Equant’s services are now called Orange Business Service, which aggregates a set of integrated solutions for mobile and fixed business communications services, outsourcing, IT, among others. By the end of the year, France Telecom expects the Orange Business Service to reach 220 locations worldwide.
With the new strategy, France Telecom puts in place another component of the NeXT restructuring plan defined in 2005. Objective + is to guarantee a unique customer experience based on simplicity of access through a common portal, a unified customer service and a shared loyalty program.
France Telecom also intends to launch other new generation services, including Unik, a 2 in 1 phone that connects to the Livebox via Wi-Fi and allows unlimited calls via VoIP.
Among the novelties is also planned the launch of packages triple play, with telephony, Internet and digital television.
2005-06-14 – France Télécom strengthens position at Sonaecom and realigns strategic partnership
2001-06-21 – France Télècom integrates all mobile services under the Orange brand