Fox CEO says Apple’s push for video content production will be “very challenging”

Fox CEO says Apple's push for video content production will be “very challenging”

It is not new that Apple is working on its own video content catalog, scheduled to launch in early 2019. However, according to the Fox CEO, James Murdoch, Ma’s interest in producing original content will be a major challenge and will take time.

Murdoch spoke during the Recode about the tits battle waged between big producers, like the 21st Century Fox, and digital-era heavyweights, such as Amazon and Netflix, have the budget alone for $ 8 billion in production this year. When asked about Apple’s move into this market, he commented:

Going piece by piece, one by one, show by show, it will take a long time to really move the needle and have something. I think this is very challenging.

Nonetheless, Apple CEO Tim Cook himself said that content production is an area of ??interest to Ma, and that the company will do its utmost to create video products that are consistent with the brand.

Apple orders series about poet Emily Dickinson

Speaking of Ma’s original content, it was reported that the company ordered a new comedy series that bears the surname of the American poet Emily Dickinson. The show will be written by Alena Smith, known for the series «The Affair» and «The Newsroom», and starring Oscar-nominated actress Hailee Steinfeld.

Actress Hailee SteinfeldImage: Featureflash Photo Agency / Shutterstock

According to the magazine Variety, the series describes Dickinson’s world from a comic point of view, exploring the limitations of society, gender and family from the perspective of a promising writer who does not fit her own time.

Each episode is expected to have 30 minutes, and there is no information on how many were ordered by Apple. The program will be produced by David Gordon Green (who runs the remake in «Halloween») and Ashley Zalta, among other names.

Co-creators of «Era uma vez» are announced to produce Apple series

The duo Adam Horowitz and Edward Kitsis, creators of the series «Era uma vez» closed on the 18th, after almost seven years, are the new producers of the reboot of the series ?Wonderful Stories?, also ordered by Apple for the company’s video content.

Adam Horowitz and Eddie KitsisImage: Kathy Hutchins / Shutterstock

According to Variety, Horowitz and Kitsis are the new executive producers and presenters of the award-winning series created by filmmakers Steven Spielberg and shown in the USA between 1985 and 1987. Spielberg will also serve as executive producer on the program.

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There is no information on the exact release date of ?Wonderful Stories? and the series about Dickinson, but considering that the contracts are in full swing, the projects should not take long to be recorded.

via 9to5Mac, MacRumors, 9to5Mac