Interbrand revealed the list of the most valuable brands in the world, finding that among the top ten in the table are four technology companies. Microsoft is the one that stands out, positioning itself in second place revealing a value of 58 billion dollars. Bill Gates’ company is followed by IBM, which, in third place in the ranking, is valued at more than $ 57 billion.
The data published by the consultant also show that the top 10 is also integrated by brands such as Nokia, valued at US $ 33.67 billion and positioned in fifth place, or Intel, seventh in the table – two places less than in the last analysis -, worth almost US $ 31 billion.
Interbrand indicates that despite not being on the list of the ten most valuable, the Google brand is the one that has been valuing more in recent years. In 2006 the growth registered was 46 percent, while this year it has already appreciated 44 percent, which has earned it the rise to 20th place in the table with a value of 17.84 billion dollars.
Brands like Kodak and Motorola have been losing ground in the ranking from Interbrand to BusinessWeek, which, in this analysis, places both brands in 82nd and 77th position.
The most valuable brand worldwide continues to be Coca-Cola, valued at $ 65 billion.
2007-04-24 – Google brand worth 48.6 billion euros