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“Foundation” meets its protagonists; Disney CEO is not concerned about the price of Apple TV +

Just over a week after the release of Apple TV +, c we are with more pertinent news platform of streaming from Ma. Let's have a look at everything?


Apple's long awaited adaptation to the trilogy “Foundation” (Foundation), by Isaac Asimov, finally hired the actors who will play the main roles of the production. Jared harris (“Chernobyl”) will do the mathematician Hari Seldon, while Lee Pace (from The Hobbit trilogy) play Brother Day, the current Emperor of the Galaxy. The information is from Hollywood Reporter.

Lee Pace and Jared HarrisLee Pace and Jared Harris

As we have already said, the series follows Hari Seldon, a mathematician capable of predicting the future, while he forms a group, called the Foundation, that tries to preserve the collective knowledge of humanity before the Galactic Empire falls. As the description suggests, Asimov's work was one of George Lucas's main inspirations in the creation of "Star Wars".

There is still no more information about the series, which should take a little while before debut after all, it still needs to go through all the stages of production and post production until it reaches our retinas and ears.

Bob Iger

Meanwhile, the CEO of Disney, Bob Iger (who recently left Apple's board of directors), said he was not concerned that Apple TV + was cheaper than its streaming, the also to come Disney + In the United States, Ma's service will cost $ 5 a month, while Mickey's platform will cost $ 7 a month.

CNBCIger credited self-confidence with the fact that, according to him, Disney + is "very different" from any other service.

We are not really concerned about price competition because we have a product that is really unique. We are very, very different from all other services available. So even if we see these platforms as competitors, we are not fixated on the competitive side of things.

In fact, Iger has one point: With a catalog that basically reveals everything already produced by giants like Disney, Pixar, Marvel, Lucasfilm, National Geographic and a lot of FOX (like The Simpsons), Disney + certainly has a distinct advantage. at least in the sense of appealing to the emotional potential customers.

If this strategy works, we'll have to wait and see.

Report of Bloomberg

Finally, the Bloomberg published an interesting story in more detail about the foundation, not the "Foundation" series, but the genesis of Apple TV + itself.

The planning trajectory and discussion of service plans has come a long way. Years ago, Ma had the idea of ​​launching own series, and even had a project involving the actor Keanu Reeves; initial conversations, however, did not go forward. Already the production of the series Vital Signs, about rapper and executive Dr. Dre, was canceled because Apple insisted on applying its own "aesthetics" and philosophy to productions and avoiding explicit content of violence, sex or drug use.

Jennifer Aniston and Reese Witherspoon on Apple TV +

Things just got on track when Ma hired Zack Van Amburg and Jamie erlichtin 2017. They were the ones who attracted Jennifer Aniston and Reese Witherspoon with the project of “The Morning Show”, the series Flagship this early moment of Apple TV +; the executives promised to produce two seasons of the series and offered more than $ 250 million in budget without even recording a pilot. The actresses themselves received more than $ 1 million per episode, an almost indi- cated number in the television industry.

According to Bloomberg, Apple's initial instance on adult content has been softened. While Ma's original series don't have graphic scenes of violence and sex (such as HBO productions, for example), the company is already making room for more serious or inappropriate themes. One of the Apple TV + series, for example, has a character. addicted to heroine.

Now, shortly before the press of service, we'll see how these initiatives work in real life.

via Cult of Mac, 9to5Mac, MacRumors