So far, everything that is known or said about “iTV” is merely speculation. Despite some “leaks” and even supposed comments from Steve Jobs passed on by the author of his biography, Walter Isaacson, the fact that Apple officially did not announce / confirm anything about the product and, if applicable, he may never even see the daylight.
Meanwhile, the many, interesting discussions continue, after all, common sense that Apple will only dive into this segment if it has something really new / different to bring to consumers.
James McQuivey, an analyst at Forrester Research, gave his point yesterday: he believes Ma's television to be a “no-TV”, a kind of “iHub”:
A 32 ″ screen with touch, gestures, voice and control via iPad that can be hung on the wall wherever your family reindeers to plan, chat or eat in more and more American homes, this place is the dining room or kitchen. Encouraging developers to create apps that serve as a hub for family life including shared calendars, photo and video viewers, and FaceTime chat with grandma, this non-TV TV can take off, ultimately putting Apple as a replacement for yours 60 ″ TV when it’s ready to retire.
The bold and differentiated bet, but it is difficult to say if this is the path that Apple is preparing. In fact, it is already quite different from simply putting on the market a cute new screen with nice resolution because that would be more of the same.
Looking at the product as put by McQuivey, I still can't see the “snap” that would make Apple really venture into it. At the end of the day, he is just an analyst and, if the idea were really fantastic / revolutionary, it would not be put like that, in a simple blog, to the four winds. Reinventing this market is nothing simple.
