, folks: a App store It's really in vogue this month. The store has already been the subject of lawsuits against Ma over its alleged monopoly, prompting the Cupertino giant to publish a page on its website telling its side of the story. Now one of the service's former chiefs has gone public to tell stories, share opinions and share perspectives on the future of one of the world's largest app stores.
The figure in question Philip Shoemaker, who, between 2009 and 2016, was the head of the App Store approval team. The executive participated in an interview with Mark Gurman of Bloombergas part of the podcast Decrypted, and was concerned about the store's future in the face of increasingly fierce competition not exactly with Google Play and other such stores, but with services competing with Apple's being marketed there.
Citing the problems faced by the company with the United States Supreme Court, the European Union and several other companies and individuals, Shoemaker stated that he is “really concerned” about the competition: “You have Spotify appealing to EU regulators and you there's Elizabeth Warren talking about breaking up Facebook and Apple and so I think there's a conflict now as Apple enters these mature competition spaces. ”
Shoemaker also recalled the early years of the App Store, confirming that Apple has always been afraid that rivals like Google or Facebook would create products that would so well replace their native services, such as messaging or phone, which would explain. Ma's protectionism in relation to its ecosystem.
It was very real, the fear that someone would come up with a Facebook, or a Google, whatever it was and just ruined it and removed our items.
It was because of this kind of fear that Apple denied Google Voice's entry into the App Store, back in 2009, which sparked enormous controversy and even led to an investigation by the Federal Communications Commission (FCC). Communications) in the US. Eventually Ma went back and approved the service application in the store.
Speaking about the app approval process in the App Store, which has greatly improved over the years, the executive explained that, at the outset, the internal policy was that each app passed three human examiners before it was approved (or not). inevitably led to a long wait for entry into the store.
At some point, the company changed its guidelines so that apps passed only one examiner, which greatly improved the situation with developers. Shoemaker also noted that at some point the idea that the process was partially automated was fanned out in the sense that robots would scrutinize part of the apps and immediately block improper content or problematic codes. It was Phil Schiller, Ma's current senior vice president of global marketing, who insisted on the policy of always having humans scrutinize applications under any circumstances.
Still, the former boss recalled some shortcomings in his time at Apple when it was temporarily approved, for example, the I Am Rich app, which did absolutely nothing and cost $ 1,000 just to show the purchasing power of the buyer, or when the unbelievably bad taste "game" Baby Shaker slipped out of review policies and was available in the store for days.
Baby Shaker's policy was such that it affected Apple's actions and yielded a call from Steve Jobs to Shoemaker. According to the executive, Jobs was succinct: “You dumb and you hire dumb people.” The lesson has been learned, he says.
The full interview with Shoemaker can be heard in English here.
via The Verge