Five tips to improve your LinkedIn profile

Lima tips untuk meningkatkan profil LinkedIn Anda

LinkedIn is a social network focused on business and job openings that has more than 29 million users in Brazil. The platform is used by recruiters to find and identify people suitable for new job opportunities. To increase the chances of standing out in search results, users can increase their profile with native tools from the social network, such as adding skills, inserting audiovisual media and requesting recommendations. In the following list, the dnetc has separated five tips to improve your professional LinkedIn page and attract recruiters.

READ: ‘Killing’ Tips for Finding Jobs on the Internet

1 of 12 Learn five tips to improve your LinkedIn profile – Photo: Rodrigo Fernandes / dnetc

Learn five tips to improve your LinkedIn profile – Photo: Rodrigo Fernandes / dnetc

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1. Create a custom URL

Having a profile with a personalized address makes the user go up in LinkedIn searches and achieve a better positioning in search engines like Google. In addition, custom URLs are more aesthetically pleasing and help create a better impression on recruiters. Another benefit of customizing the URL is being able to add it to resumes and business cards, for example. See below how to do the procedure.

Step 1. On your professional page, press «Edit public profile and URL» in the upper right corner;

2 of 12 Edit the LinkedIn profile URL – Photo: Reproduction / Ana Letícia Loubak

Edit the LinkedIn profile URL – Photo: Reproduction / Ana Letícia Loubak

Step 2. Enter a custom URL and complete the modification with the «Save» option.

3 of 12 Define your personalized LinkedIn address – Photo: Reproduction / Ana Letícia Loubak

Set your personalized LinkedIn address – Photo: Reproduction / Ana Letícia Loubak

2. Add skills to the profile

A lot of people don’t know, but professional skills work as keywords on LinkedIn. This means that if a recruiter is looking for someone who masters Excel, and that competency is described in their profile, their page is likely to appear in search results. So it is worth taking a few minutes to list your skills and knowledge. LinkedIn allows you to enter up to 50 competencies, so make the most of the space.

Step 1. In your profile, go down to the «Competencies and recommendations» section and select «Add new competence»;

4 of 12 Add new skills to your LinkedIn profile – Photo: Reproduction / Ana Letícia Loubak

Add new skills to your LinkedIn profile – Photo: Reproduction / Ana Letícia Loubak

Step 2. In the search bar, type as many professional knowledge as you want and confirm in «Add».

5 of 12 Enter your skills – Photo: Reproduction / Ana Letícia Loubak

Insert your skills – Photo: Reproduction / Ana Letícia Loubak

At LinkedIn, recommendations help to strengthen your skills and attest to your professional credibility. These testimonials add even more value to the profile if they are made by key people, such as superiors and customers, but it is also valid to receive them from co-workers at the same hierarchical level or from different departments. According to the social network of networking, people with recommendations are three times more likely to get profile views through searches.

Step 1. Enter the profile of those who want to request the recommendation and press «More». Then select the option «Request a recommendation»;

6 of 12 Request a recommendation on LinkedIn – Photo: Reproduction / Ana Letícia Loubak

Request a recommendation on LinkedIn – Photo: Reproduction / Ana Letícia Loubak

Step 2. A new window will open in which you need to inform where you know the professional in question and what position he held at the time when they worked together. Fill in the requested fields and press «Next»;

7 of 12 Inform your relationship with the person and the position you held when you worked together – Photo: Reproduction / Ana Letícia Loubak

Inform your relationship with the person and the position you held when you worked together – Photo: Reproduction / Ana Letícia Loubak

Step 3. Write a personalized message and check «Send».

8 of 12 Personalize your request for a recommendation – Photo: Reproduction / Ana Letícia Loubak

Personalize your request for a recommendation – Photo: Reproduction / Ana Letícia Loubak

4. Update your profile photo and professional title

Users who have a profile picture on LinkedIn are up to 14 times more seen in the results, so it is important not only to personalize an avatar, but also to choose your professional image well. The portrait does not have to be very formal, but it must be compatible with your way of working.

Another important data that needs to be updated is the professional title, indicated just below your name. In general, this field is filled with the current position, but this is not a rule. It is possible to take advantage of the professional title as a space to attract the attention of recruiters and new contacts, adding areas in which it operates and keywords referring to its universe of work, such as «Journalist | Specialist in Social Media Management | Master in Corporate Communication Integrated «.

It is also worth writing a summary of your professional career, which will be displayed in the «About» section, just below the «business card» of the profile. At this point, the tip is to be succinct and highlight the main achievements with numbers and statistics, if possible. Learn how to make the suggested changes below.

Step 1. In your profile, select the blue pencil next to the «More» button. This icon also allows you to edit the professional summary, available in the section immediately below;

9 of 12 Edit your LinkedIn profile – Photo: Reproduction / Ana Letícia Loubak

Edit your LinkedIn profile – Photo: Reproduction / Ana Letícia Loubak

Step 2. To change the photo, check the pencil icon and upload a new image. Updating the professional title is also simple: just type the desired position or phrase in the corresponding field. At the end, save your changes.

10 of 12 Update your profile photo, title and current position – Photo: Reproduction / Ana Letícia Loubak

Update your profile photo, title and current position – Photo: Reproduction / Ana Letícia Loubak

5. Take advantage of the media feature to stand out

LinkedIn has a tool that allows you to add external documents, photos, websites, presentations and videos to the description of your professional experience. The feature, which is especially useful for copywriters and visual professions, such as architecture, advertising and design, helps to increase the profile and stand out from the rest. It is possible to add media from links and files from the computer itself.

Step 1. In your profile, go down to the «Experience» section and select the blue pencil;

11 of 12 Edit your work experiences – Photo: Reproduction / Ana Letícia Loubak

Edit your work experiences – Photo: Reproduction / Ana Letícia Loubak

Step 2. A new window will open. In the «Media» field, upload a file from your computer or paste a link from any web page. In the latter case, you need to click «Add» to load the media. Save your changes by pressing the «Save» button at the bottom of the dialog.

12 of 12 Upload links or files to illustrate your work – Photo: Reproduction / Ana Letícia Loubak

Upload links or files to illustrate your work – Photo: Reproduction / Ana Letícia Loubak

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