The new Black Berry invests heavily in marketing
Displaying new product in prime time
Super Bowl XLVII, the largest television event in the United States, has one of the most expensive commercial breaks in the world. Top brands pay millions of dollars to broadcast their commercials in the disputed final of the football championship.
BlackBerry (formerly RIM) took the opportunity to broadcast the first commercial video of its new smartphone, Z10, announced days ago. In it, the company chose to focus on the features that the gadget does not have, instead of what it has, in a fun and relaxed approach.
While the newest member of the BB family doesn't come to Brazil, check out the prices of current handsets at leading online stores through Dsconto, a cool site where you can find several deals on the best stores in one place. Check it out
The question is whether the Canadian company will be able to conquer its space in a sea of
iPhones and Androids.
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