Awaited since the beginning of this year, Apple will finally be able to inaugurate its first store flagship at the Mexico (and on Latin America) two weeks from now – more precisely, on the September 27.
As we reported, the Apple Antara is located in Mexico City and it should have opened its doors in the first months of this year, but some changes in the project have made the company choose to open a larger store, similar to some of its most iconic facilities around the globe.
Located a few steps from Antara Fashion Hall, in the elegant Polanco neighborhood, the “flagship high profile ”features a design similar to the recently opened Apple Xinyi A13 in Taipei (Taiwan). Recently, the barriers that protect the works were removed for the application of a vinyl wall that should hide the store until the opening, but this allowed pedestrians to have a look at the store.
Similar to other flagships, such as the reopened Apple Aventura, glass and stone walls support the wooden roof, protecting the wide lobby that contains the company’s main services, such as the Genius Grove and the environment where the sessions of the Today at Apple. The store also includes a meeting room for corporate customers, a segment that is expected to be one of the main revenue drivers for Apple’s Latin American business.
To celebrate the grand opening, Apple will offer some special sessions from the Today at Apple, including in-store and out-of-store activities:
- Art Walk: Explore Polanco’s colors through Mexico City’s iconic museums and art installations to create a color palette in the Procreate app.
- Photo Tour: the landscapes of the city of Polanco focus on capturing artistic photos, observing the angles, reflections and textures of the landscape around the store.
According to information obtained by the AppleInsider, the new store will open “before others flagships that were being planned for the Brazil and Canada due to a change in market dynamics ”, which means that Apple has (or had) plans to further expand its retail presence in these countries.
In addition to the Apple Antara, which will open shortly, Mexico has another Apple store: Apple VĂa Santa Fe. The inauguration of the new flagship it will take place at 5 pm (local time) and will operate during the opening weekend during normal hours.
Apple Fifth Avenue
As disclosed at the last special Apple event, the famous and always illustrious Apple Fifth Avenue will be reopened after a long time under renovation.
We are transforming our iconic store into an open space for collaboration of all kinds. Made for the city where creativity never sleeps. Visit us during the celebration week to get inspired by some of the best creative talents in the city.
The reopening will take place on September 20 (in time for the physical sales of new iPhones to begin), at 8 am local time. It is possible to check the schedule of activities during the reopening on the new (stylized) page of the store.
Apple Omotesando
The Cupertino giant also announced that one of its stores in Tokyo, Apple Omotesando, will also reopen on September 20, after a few months closed for construction.
Just like at the Fifth Avenue store, it will be possible to purchase the new iPhones on the day of the launch, also during its reopening, which will take place at 8am (local time).
via MacRumors
