Find out how to follow our full coverage of the Apple special event next Tuesday, September 12th!

Less than a week to the next special event from Apple, considered by many to be the most important of the year as the company presents its new line of iPhones.

The keynote will happen next Tuesday, September 12thstarting s 2 PM by the time in Braslia (or 10h, by the local time in Cupertino). Be the first Apple event held in the Steve Jobs Theater, Apple Park auditorium.

Check out how you can follow closely all the announcements that Apple will make on that occasion. In addition to the new iPhones, a new Apple Watch and a new Apple TV are also expected.

Apple Live Streaming

Apple has happily confirmed that transmitting this keynote Live via streaming video.

Live streaming on the Apple website

It can be tracked both on the company's website (requires Safari on iOS 7.0 or higher, Safari 6.0.5 on a Mac running OS X 10.8.5 or higher or Microsoft Edge on a Windows 10 PC) and Apple TVs second, third or fourth generations.

The event app is already ready, at Apple TV:

Alternatively, anyone who wants can download and follow the unofficial app Apple Events for macOS developed by Brazilian Guilherme Rambo and follow the transmission by him, too (also supports transmission to Google Chromecast).

MM Live

We will, as always, do our traditional point-to-point coverage in the MM Live, entirely in Portuguese.

MM Live screenshot

It is a live blogging which basically translates and summarizes everything that is going on at the official presentation of Ma and brings additional comments on what is being announced.

It is a great complement to the official Apple broadcast and a perfect alternative if you cannot follow the broadcast itself at the time of the keynote (it will be commercial time in Brazil, after all), since we do MM Live both in text and with images and it works well via desktops or mobile.


Twitter logo (bird)

For those who can neither follow the transmission of Apple nor our MM Live point to point, we will publish on Twitter at @ the main highlights of what is being announced in the keynote.

We don't want to flood timelines others, so the idea is just to post some tweets during the entire event.

Full articles

Obviously, while all of the above happens in real time during Apple's presentation, we will have a team working hard on full and detailed articles on everything that is announced and what else is going on here on the site.

Although the keynote itself lasts between 1:30 am and 2 am (maximum), our coverage usually extends until late at night. Get ready for an avalanche of posts!


As we are always very busy with coverage on the day of the keynote itself, we will not be able to record issue # 247 of On Air on Tuesday night, as usual.

We will do this the next day, on Wednesday (9/13), which is good enough to give us time to “digest” all the announcements and be able to comment on them more properly in the podcast.

New podcast cover - on Air

As we have done at the last special Apple events, this recording will be made on video and will be open to everyone, not just the website's patrons, who usually accompany all of our audio recordings.

We will disclose the link to the broadcast on YouTube in a post that will be released on Wednesday, so stay tuned.

Wallet Tennis

As well as tradition, we created a ticket that you can place in the iPhone Wallet app in order to be informed just before the special event starts.

Add it by clicking / tapping below:

Wallet Tennis - September 12th Special Event

MM Live


Rack for WalletRequires iOS 6 or higher Compatible with iPhones / iPods touch

Badge - Add to Apple Wallet

Or scan the following QR code through Wallet, tap the plus sign (+) in the upper right corner, choose “Scan Code” and point the camera:

QR code of September 12 coverage

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And the, all anxious ?! What are your bets? 😉

O do all the launch coverage of the new iPhones this year thanks to the King of the iPhone, specialized technical assistance located at Rua Santa Ifignia, 92, So Paulo. Make sure your iPhone is new for the second, third or fourth time. Make a budget without commitment. Enjoy and have a cup of coffee there from Monday to Saturday from 9 am to 6 pm and Sunday from 9 am to 4 pm.

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