Apple already likes to brag about the photographic / film capabilities of its iPhones whenever new models are released, and one of the ways the company has to do this is by partnering with celebrated photographers and filmmakers for practical demonstrations of the imaginary power of its new devices. . This time, however, it wasn't Ma who came up with the idea, but WIRED.
The magazine joined the filmmaker Jon M. Chu, known for directing films such as “She Damage, I Damage 2” and the American summer hit “Rotten Rich”, to produce a short documentary titled Somewhere, focused on danarino rehearsals Luigi Rosado.
The cat leap? All of the production images were taken with a iPhone XS MaxWithout any additional equipment, no lenses, stabilization systems or trips. The filming was all done on the camera's native camera app, with occasional uses of the slow-motion feature for some specific short scenes.
The filmmaker resorted to a computer only for editing the film and yet did not apply color corrections or post-production tricks to the scenes; What you see on screen is basically the "raw" capture of the new $ 1,100 + iPhone.
Here's the result, highlighted by no less than Tim Cook in his Twitter account:
Handheld No equipment. No effects. Amazing work by Crazy Rich Asians Director @jonmchu shot on iPhone XS Max. Moves by @Luigiskmz. More from @WIRED: https://t.co/E897Me2w6fpic.twitter/DkdjT2ZpMA
– Tim Cook (@tim_cook) September 19th, 2018
Camera in hand. Without equipment. No effects. Incredible work by “Rotten Rich” director Jon M. Chu captured with an iPhone XS Max. Dana by Luigi Rosado.
Chu was impressed by the stabilization of the iPhone in motion footage: “I was moving a lot and the focus was adjusting as I moved, but I found the subject very well. There's a scene at the end where I'm running toward the garage all done with the built-in outriggers. very soft."
Another point highlighted by the filmmaker was the color reproduction of the new iPhone. According to Chu, daytime filming (which eventually did not get into the final cut) is a bit colder, but when shooting at night, “the video gets hot”. He adds that you can adjust the colors the way you want, but the idea was to use only the default settings of the device.
Cool, isn't it?