After a series of commercials focused on tips / tutorials and others highlighting the Portrait Lighting Mode feature, Apple is back with the campaign Clicked / Shot with iPhone (Shot on iPhone).
This time there were four commercials broadcast in Australia, which show couples of different ages and sexual orientations performing their “first dance”. The title of the videos, inclusive, is this: "First Dance" (“First Dana”).
https://www.youtube/watch?v=IBI6RmCIPE0
Antony and Ron. Shot with iPhone X.
https://www.youtube/watch?v=590u06pRCBI
Nick and Rob. Shot with iPhone X.
https://www.youtube/watch?v=ym97-7QMJ0s
Meg and Anne-Marie. Shot with iPhone X.
https://www.youtube/watch?v=VjlNKiH1iBk
Capture the moment, in the moment, with iPhone X.
One of the commercials is 1 minute long and features scenes from various ceremonies; the other three, of only 15 seconds, highlight only one (which also appears in the full video). They are all packed by music Never Tear Us Apart (from the band INXS), played by Courtney Barnett.
Apple, as we know, strongly supports diversity within the company. Tim Cook (CEO of Ma) spoke openly for the first time about his sexual orientation in 2014, when he wrote an article for Businessweek.
For the time being the campaign is only running in Australia, but it is well able to soon reach other countries as well.
iPhone X
in Apple
Price view: from R $ 6,299.10Installed price: in at 12x R $ 583.25Colors: space gray and silverCapabilities: 64 GB or 256 GBRelease: September 2017
