Fewer consoles than expected: Sony keeps PS5 date and the price could be between 449 and 549 euros

Despite the isolation of the COVID-19 pandemic continuing to condition technology companies and manufacturers, Sony continues to pursue the PS5 release date next Christmas. The concerns are related to the results of its last fiscal quarter of the year, which ends at the end of March, and for this reason it intends to sell its console during the Christmas season and in the following months.

However, it should produce fewer units than it initially expected, according to Bloomberg experts. Looking at the launch of the PS4, Sony sold 7.5 million units in its initial two quarters (as of November 2013), but by the end of March 2021 the manufacturer should put between 5 and 6 million units on the shelves. consoles.

The reason for this limitation is mainly due to the high cost of the console components, which will necessarily lead to an increase in the price of the console. The PlayStation 5 should probably be acquired, by the so-called early adopters, those users who want to experience first-hand the news of the market. The private matter, within the company, but Bloomberg spoke with people connected to the supply chain, who were warned of this Japanese company plan.

The decision was also taken because plans to promote the new console, scheduled for 2020, have been canceled or limited due to the COVID-19 pandemic.

In an attempt to calculate the price of PS5 for consumers, experts point to values ​​between 449 to 549 dollars, which should be the equivalent in euros. Game producers, who have access to console development units, say the total cost of manufacturing the console is $ 499.

And that leads to three possible scenarios in the sales plans. Withdraw 50 dollars at cost, and put it up for sale at 449, at a loss, make the console at cost, 499 and do break even, even though you lose money for distribution and promotion costs. Or take the profit per unit and sell for 549 dollars. Losing money with the sale of consoles is a strategy that has been used in previous generations, in order to leverage the number of users and earn the return through royalties from games and services.