IHS Markit survey on the use of smart speakers

Few smart speaker owners use their devices for home automation

The market for smart speakers – HomePod included – it is relatively new and, like any segment in its infancy, it still has no clear uses or purposes and will certainly undergo many mutations over the coming times. Just look at the example of the Apple Watch, which started out as a minismartphone on your wrist and, over the years, has been transformed into a health center with some notification functions.

For this reason, especially here, it is important to analyze research on the use of devices, such as the one released by IHS Markit.

Conducted between March and April this year and encompassing 937 smart speaker owners in the United States, the United Kingdom, Japan, Germany and the Brazil, the study revealed some interesting patterns on the part of users who have already adopted this type of product.

IHS Markit survey on the use of smart speakers

When asked what uses they make of their smart speakers, almost all users cited two of them: answer basic questions day to day and check the weather / news. Another use mentioned by the research sample was that of discover and control music, while the make calls or send messages came next, cited by about 500 users.

Approximately half of the owners of smart speakers responded that they use the devices to discover or control video, while a much smaller portion cited one of the main uses targeted by manufacturers: the control of home automation devices such as lamps, thermostats, locks and connected appliances. It was also not very popular the option of shopping with the gadgets.

Despite this, the firm believes that the use of speakers to control your home will rise in the near future. This is what analyst Blake Kozak said:

Despite the low use of smart speakers with other connected devices, it is only a matter of time before other devices of this type enter the houses and voice assistants become their primary means of interaction. The additional penetration of connected devices will be motivated by streaming, like the new Fire TV Cube and other agnostic speakers, like Sonos Beam.

It is worth noting that the survey further divided responses by platform, separating Siri from Google Assistant, Alexa, Cortana and a limited company; still, the proportions were basically similar among all the scenarios raised by the researchers.

via MacRumors