Facebook announced on Wednesday that it would allow group administrators to charge for exclusive content. The social network is already testing the system with a small number of groups, which can release videos, photos, tutorials and other special posts for subscribers.
The tool works as a subgroup within the main group, with restricted access to those who pay the monthly fee. Prices range from US $ 4.99 (about R $ 18 in direct conversion, which excludes Brazilian taxes) to US $ 29.99 (about R $ 110).
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Facebook starts testing monthly fee collection in groups Photo: Divulgao / Facebook
According to the official statement of the platform, the idea to allow administrators to dedicate even more time to Facebook groups. Signed by Alex Deve, product director for groups, the post states that the remuneration was requested by people who maintain groups as a way to allow more investments in the community.
A practical example of how it works can be learned through "Declutter My Home", one of the groups participating in the testing phase. The administrator, Sarah Mueller, is launching the "Organize My Home" subgroup. With a $ 14.99 monthly subscription, the community pays to have to-do lists and allow their members to work on projects together.
Facebook group for subscribers only has exclusive content Photo: Divulgao / Facebook
The testing program also includes two other groups, all administered by Americans. According to Facebook, all money raised will be fully redirected to administrators. Members, in turn, will be able to manage group subscriptions through the Android and iOS app itself.
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