Black Friday Brasil 2018 takes place this Friday (23), but criminals are already using the offers event as bait to attract unsuspecting consumers weeks before the date. According to Psafe, 234 pages have been identified posting fake promotions on Facebook just in the last week. The strategy is already known and is repeated every year: imitating profiles of famous stores to take customers to fake websites. The ultimate goal is usually to steal buyers' bank and credit card data.
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Criminals use well-known store names to scam Black Friday Photo: Divulgao / Psafe
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Of the total number of fake pages detected by the digital security company, 96 were created specifically for Black Friday. They use the visual identity of large retailers to deceive visitors by applying small changes to the name. Magazine Luiza, Ponto Frio, Walmart and Mercado Livre are some brands used in virtual scams.
Together, the pages accumulate more than 15 thousand likes on Facebook. Some profiles are simpler, but about 80 of them can be more sophisticated. In these cases, the fake page on the social network even has the Buy Now button directly on the post.
Fake pages imitate the visual identity of legitimate stores Photo: Divulgao / Psafe
Upon clicking, the victim is directed to a fake website with the same look as the real store. The payment flow mimics each element of the legitimate website, encouraging the user to enter a credit card number, social security number, address and other personal data. The false purchase procedure even generates an order number at the end of the transaction so as not to generate suspicion on the part of the customer.
It is essential to rely only on social media profiles with a verification stamp. Large stores have a visa next to their name to ensure authenticity. In addition, it is important to use antivirus with anti-phishing, a system that identifies sites that are known to be fake. The user must also pay attention to the spelling of the brand name, to make sure that it was typed correctly and, therefore, the authentic page.
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