Facebook has unveiled a new video monetization advertising format called Ad Break. The news came to Brazil on Wednesday (13) and consists of short advertisements on videos that are at least three minutes long. The tool allows content creators and publishers to make money from advertisements on their own videos posted on the social network and competes directly with YouTube advertising, which is how Youtubers make money on the Internet today.
The new monetization mode offers three ad formats: video advertising before or during content, or as a banner just below the post. Producers can choose the time of commercial break, or allow automatic configuration of advertising. Producers receive 55% of ad revenue per Ad Break view. Some of the prerequisites for using the tool are to have a page with over 10,000 followers and comply with Facebook's Monetization Qualification Standards.
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Facebook opens video ads for monetization Photo: Ana Marques / TechTudo
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Ad Breaks come in three different formats: advertisements displayed during the video, pre-start advertisements or banner below the player. Users will be able to watch the video only after viewing the ad completely. Producers can choose when video will be entered up to ten ads per post, or let Facebook automatically select the ranges of advertisements. Creators have the option to disable commercial breaks on any of their videos.
Creators can choose where to insert ads or do it automatically Photo: Divulgao / Facebook
Creators also have the autonomy to choose the brands present in the ads, ie they can create block lists for certain advertisers or advertising categories. Producers can also submit their content for early review by the social network, which can facilitate monetization of the video right after posting.
To add Ad Break, the page needs to have over 10,000 Facebook followers; have gathered in the last two months 30,000 views of at least one minute in three-minute videos; and abide by the rules in the Social Network Monetization Standards.
Among the set of rules is not disclosing incorrect information or false news. So producers who share sensational content (clickbait or hunt-click) cannot use Ad Breaks for monetization. You can verify that your page meets the prerequisites at facebook/business/m/join-ad-breaks.
Content producers can insert Ad Breaks into their Facebook videos Photo: Divulgao / Facebook
Other forms of monetization
In early 2018, Facebook began testing various forms of monetization for content creators. The format allows the audience to contribute every month with an amount, as if it were a paid subscription to the video owner. Among the benefits, for example, is access to exclusive content. In addition, social networking has created a new tool that can bring producers and brands closer together to facilitate sponsored content partnership agreements.
Another feature launched by Facebook in 2018 was the Level Up platform. It allows content creators to earn money from live game broadcasts in Brazil. The monetization format works as follows: users send as many stars as they want via live chat and the social network pays the producer $ 0.01 ($ 0.04) for each star received.
According to Facebook Media Monetization Director Kate Orseth, the launch of Facebook Watch (exclusive video feed) in Brazil in August was also an investment in monetizing audiovisual content on the social network: Our goal was to make Watch a place where everyone creators and publishers could find an audience and earn money for their work. Over the last few months, we have been focused on making Ad Breaks available worldwide and are now excited to announce that Ad Breaks are available in the country as of today.
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