Facebook begins to warn users in the world, including Brazil, about the data leak to Cambridge Analytica starting this Monday (9). The social network features two new types of information privacy alerts: one for victims and one for other profiles.
The notice will be given gradually and appear at the top of the News Feed. The notification arrives in the iPhone application (iOS), on Android smartphones and on the desktop version of the platform, on the web.
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Facebook sends privacy message to users Photo: Divulgao / Facebook
For those who suffered from the leak made by the website "This Is Your Digital Life", the Facebook statement said that the test was banned from the social network by providing Cambridge Analytica data. The new message also offers virtual protection guidelines. At the end, there is a button for the user to know more details about how it was affected by the leak.
The other profiles should receive a message that emphasizes the importance of data control on the Internet. Then, there is a shortcut that allows you to configure the permissions granted to external applications, that is, that use information from Facebook, such as tests and games, for example. The user can remove what was collected by the application, define the accesses, control the sending of notifications and even the visibility of the application. It is also possible to identify previously deleted apps.
It is important to remember that the permissions feature of external applications was already part of the platform. The idea of the new button will facilitate access to the privacy settings of applications. However, the function remains available in the social network menu.
In all, it is estimated that more than 87 million users have had personal information accessed by the data analysis company Cambridge Analytica. Facebook previously reported that 50 million profiles were breached. Most accounts in the United States (81.6%), but other countries were also affected: Philippines (1.4%), Indonesia (1.3%), United Kingdom (1.2%), Mexico (0, 9%), Canada (0.7%), India (0.6%), Brazil (0.5%), Vietnam (0.5%) and Australia (0.4%), according to data from Mark's company Zuckerberg.
Pases affected by the Facebook leak Photo: Divulgao / Facebook
The case occurred last year, when Cambridge Analytica, which specializes in political marketing, collected data from Facebook users. The intention was to use the information during Donald Trump's campaign for the presidency of the United States. The company is also accused of misusing information in the UK in the pre-Brexit campaign. The fact was reported by the New York Times and The Guardian on March 17 this year.
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