Facebook lana Debuts, Polls and Top Fs; meet the new functions | Social networks

This Tuesday (3), Facebook announced three new features for page administrators, focused on the production of videos on the social network. The Debut feature "(Premieres, in English) allows you to publish pre-recorded films with the same interactivity as live content, such as reactions and the display of comments in front of the video.

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The video polling tool, on the other hand, increases interaction with the audience and makes it possible, for example, to direct the topic covered in the recording according to the opinions of the audience. Finally, the Top fs function highlights the most loyal followers of fanpages with a star seal next to the profile name.

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According to the post on the company's official blog, Matt Labunka, Facebook's Product Manager, explains that the purpose of the news is to expand communication with followers. As we focus on developing video experiences that put people at the center, we create ways for publishers and creators to increase their audience and create deeper connections with their communities through videos, explains Labunka.

The Premiere feature is located in the video upload tool in fanpages, and has features common to other audiovisual publications on the platform, such as monetization, commercial breaks and brand content.

This type of publication can be scheduled up to a week in advance. The programming is carried out in the form of a post with which people can interact, request a reminder and share, even before the content goes live. After the release of the film, the post becomes the Premiere and, after the end, it becomes a common video, to be viewed on demand.

Funo debut allows you to schedule videos Photo: Divulgao / FacebookFuno debut allows you to schedule videos Photo: Divulgao / Facebook

Funo debut allows you to schedule videos Photo: Divulgao / Facebook

The content is shown in the followers' feed, on the pages themselves and is also suitable for distribution on Facebook Watch, a platform announced by the company as a rival to YouTube. The function is already available to Pages worldwide.

Polls first come to live videos Photo: Divulgao / Taysa CoelhoPolls first come to live videos Photo: Divulgao / Taysa Coelho

Polls first come to live videos Photo: Divulgao / Taysa Coelho

The video polling function was being tested and is only available for certain Facebook fanpages. Now, the social network has released the resource for more pages, through the Live API. We've seen our test partners use interactive polling in creative ways to engage their audiences and bring them into narratives, says Labunka. According to the Product Manager, it will soon also be possible to add functionality to recorded productions.

Most active page followers will gain Top F status Photo: Divulgao / FacebookMost active page followers will gain Top F status Photo: Divulgao / Facebook

Most active page followers will gain Top F status Photo: Divulgao / Facebook

The novelty seeks to highlight with a seal the most loyal followers, that is, those who are most active on a page with more than 10,000 fans. This means that whoever watches, reacts, comments or shares the videos are more likely to win the title. According to Facebook, the idea is to make it easier for video creators to interact with people more engaged with the content published on fanpages.

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