Facebook announced in Brazil a new tool to connect blood banks to potential donors on Wednesday (23). Now, the social network user can register online to be notified when a nearby blood center needs blood. The company's goal is to create a direct line between institutions that need donors and people who can provide help but do not donate often. The triggering of requests begins in June, but it is now possible to register as a donor.
The partnership starts operating in the next month with six blood banks, located in So Paulo (Pr-Sangue), Rio de Janeiro (HemoRio), Braslia (Hemocentro de Braslia), Santa Catarina (HemoSC), Cear (HemoCE) and Par (HemoPA). In total, there are 64 collection points that supply more than a thousand hospitals and health organizations. According to Facebook, the idea is to extend the resource to other blood banks and health units in the future.
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Facebook partners with blood centers to encourage blood donation Photo: Melissa Cruz / dnetc
With this partnership, blood banks will be able to create special posts and events on Facebook to publicize donation campaigns. The platform promises to automatically notify nearby users who have expressed a desire to donate blood. From the alert on the cell phone or computer, people will be able to contact the blood banks directly or publicly indicate whether they will attend the donation site. Facebook ensures that the institution will not have access to donor profile data.
Step 1. Although donation requests are only scheduled to start in June, it is now possible to register. Access the facebook/donateblood page on your computer or mobile phone. If you are already logged in to your account, the screen will display the Start helping now button. Click to proceed.
Start the blood donor registration on Facebook Photo: Reproduo / Paulo Alves
Step 2. Select the first field to enter your blood type.
Enter your blood type on Facebook Photo: Reproduo / Paulo Alves
Step 3. Then, inform if you have donated blood in the past and confirm the action in Send.
Indicate if you have already been a blood donor Photo: Reproduo / Paulo Alves
Step 4. The information, by default, is kept confidential and accessible only to blood centers and the person himself. The user, however, can choose to share the donor record with friends on the Share Now button.
Share the donor registration on Facebook Photo: Reproduo / Paulo Alves
Step 5. The sharing takes place in the form of an Event on the user's timeline. Fill in the form with name, date and location, and add people to tag friends in the publication. It is also possible to add photos to the post. At the end, select Save.
Personalize and finalize the publication on the social network Photo: Reproduo / Paulo Alves
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