Home: Snapchat appeals for Facebook buyout
Facebook tried to buy Snapchat during the first half of November 2013, as reported at the time by the Wall Street Journal. The offer of $ 3 billion was no fluke, as Zuckerberg's company was already troubled by the rise of the youth social network. The offer was turned down by the founder of Snapchat, who was unwilling to give up his recent creation at that time.
A few years earlier, Facebook had bought Instagram for less than half the price offered to Snapchat. This does not mean that Zuck and his class had not been investing in tools that could topple the competing app. What perhaps they were not counting on at that moment was the executive's refusal of the offer, which was only 23 years old. Since then, Facebook has been copying Snapchat in every possible way, as a method of publicly demonstrating that the social network 'has not been underneath'.
2012 – 2013: Poke and Instagram Direct
Poke was Snapchat's first app-copy, released in mid-December 2012. The app's proposal was simple: allow users to exchange images that were deleted in seconds. Poke had little success and was still embroiled in a polemic, as only this app stored user data and information on the Facebook server, while on Snapchat that information was deleted. The app lasted two years.
In 2013, around the month of November, Facebook filed a snapchat offer. It didn't work, and as early as December, the company decided to include a Snapchat-like function in one of its apps, Instagram. In December of that year, Instagram Direct was born.
The purpose of this function was to make users exchange photos privately, made on time, and could be sent individually or in groups. On Instagram Direct the user had more control over who viewed the content, but it was either missing from the conversation or removed from the Facebook server.
2014 – 2015: Slingshot and new Instagram Direct
Slingshot was a watershed for Facebook, which made clear its public pursuit of Snapchat from this release. What did this app do? With it, the user could send photos and videos that were destroyed after some time, but the other contact could only view the file sent when he exchanged photos with the sender.
This app, Slingshot, was responsible for inaugurating the fashion of drawings over images, displaying pens, emojis and brushes that could be used to write over these files. As expected, Slingshot did not revenge and has already been removed from the Play Store.
In September 2015, Facebook decided to integrate Instagram Direct into a new sharing scheme. If before the user had to take a photo to start a conversation, it was now possible to share photos and videos directly from the feed to start this process. Even today this feature is present through the arrow icon, which appears next to the comment balloon.
2016: MSQRD and Instagram Stories
After investing in the same format as its competitor several times, Facebook decided to do more. The company acquired the MSQRD application, which makes use of augmented reality to offer masks for use on social networks. For those who do not know, this feat has been widespread among users thanks to Snapchat, which allows its users to use this type of filter.
Still in 2016, Facebook decided to modify Instagram once again, adding to the app the Stories function. It was the first time this name was seen by users, and this format would be implemented later in many other company applications. Stories is basically Snapchat, except for a few changes, such as the absence of augmented reality masks.
2017: Flash, WhatsApp Status, Messenger Day and Facebook Stories
At the turn of the year, early in 2017, Zuck and his team launched Flash, a creation geared toward emerging markets where access to social networks is successful. Unlike Instagram Stories, but just like Snapchat, the app uses augmented reality filters and comes with the same proposal for instant sharing between users.
The success of this app is questionable, as it is still on Google Play, unlike some of the "creations" we've talked about so far.
Finally, we came to the latest Facebook strikes: new status of WhatsApp, Messenger Day and Facebook Stories. These last two have recently arrived, and according to reports from people close to me and readers of the site, many Facebook users are not even paying attention to the mangled format. What's worse here is that these functions within these apps not only copy Snapchat, but they duplicate a user experience that the user can find on Instagram Stories, which is also more complete there.
Facebook started betting on its own apps to beat its rival, but things began to take effect from the moment the format worked on Instagram. What the company did not expect, however, that users of its most widely used app in the world, WhatsApp, would be bothered by this presence of the "Snapbook" messenger.
This implement resulted in criticism all over the world, causing the company to return to its old, little-used status. However, the company seems to have not learned from the negative experience gained from WhatsApp, as after that process Stories came to Facebook and Messenger.
Where else will we have Stories?
It is impossible to predict the outcome of this novel that began from a 'no' that was not well accepted by Mark Zuckerberg. Facebook does not seem to care about the usage experience, implementing identical features in apps that have different proposals. See well; No one wants, or has, the interest of shooting, photographing, and sharing their life every day or through three or four different apps.
According to the site TechCrunchsince the launch of Instagram Stories, the flow of celebrity profile views on Snapchat has been reduced by 30% to 40%. However, this is not yet a bad scenario for Snap, which has received considerable investment over the past year to expand its operations.
If Zuck wants to undermine Snapchat, as he intends, he needs at least five more years … or more.
What do you think?
. (tagsToTranslate) Facebook (t) Snapchat (t) Facebook copies Snapchat (t) Messenger Day (t) Stories (t) Facebook Stories