Facebook announced a dating feature within the social network, which will be launched in the future. The announcement was made last Tuesday (1) during F8, the platform's annual conference. Users can create a special profile to meet new people and make romantic connections, without interfering with the traditional profile and other activities on the site. The company's entry into the relationship apps business may have alarmed services famous for this function, such as Tinder, with which the initiative has been frequently compared.
However, Facebook Dating, as it is called for the time being, does not seem to work as similar to Tinder. There will be no finger slides or liked buttons and I didn't like it. The mechanism and design, seen in the demonstration by Mark Zuckerberg, Facebook's CEO, are more like those of Hinge, a less popular dating app. It would not be the first time that the company accused of copying a rival, see Snapchat and Instagram Stories.
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New Facebook dating tool Photo: Divulgao / Facebook
Zuckerberg stated that the focus is on serious and meaningful relationships, and not casual encounters, even the Hinge principle. Both show the user detailed profiles of possible combinations. Applicants will be selected based on dating preferences, tastes and mutual friends, according to Facebook. Like the competitor, Dating allows people to answer questions on their profiles.
The ways to find and start the dialogue with a romantic interest will be diverse, and it will go beyond hi, all right? via private message. Another similarity with the less popular rival is the possibility to like and comment on posts, photos and videos on a dating profile. Groups and events will also be a means to help with connections. For example, interested parties will be able to view potential matches between people who have confirmed attendance at a party.
Mark Zuckerberg presents Facebook Dating at F8 2018 Photo: Divulgao / Facebook
It is worth mentioning that the idea of keeping this relationship section separate from the normal profile. For this, the dedicated page will display only the person's first name and their friends will not be suggested as suitors nor will they be able to see what he does within the segment. Facebook Dating will also have an inbox decoupled from Messenger, which in the first contacts, for security, will only allow text messages, without photos or links.
The new tool is still in development and testing will begin this year. Facebook is committed to not using Dating data to target advertisements.
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