Facebook and Instagram reduce reach of vaccine rumors and fake news | Social networks

Facebook and Instagram reduce reach of vaccine rumors and fake news | Social networks

Facebook has announced an action plan to combat rumors and controversial information about child vaccination on the platform and on Instagram. Among the measures taken by the social network to combat misinformation are reducing the dissemination of Groups and Pages that spread such information in the news feed and search engine ie they will not appear among the results when you search something on the platform.

In a statement issued Thursday, Facebook's global vice president of Content Policy, Monika Bickert, said the company is narrowing its reach and providing official information on the subject.

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Facebook to reduce scope of false information on vaccination Photo: Press Release / Brazil Agency (Marcelo Camargo)Facebook to reduce scope of false information on vaccination Photo: Press Release / Brazil Agency (Marcelo Camargo)

Facebook to reduce scope of false information on vaccination Photo: Press Release / Brazil Agency (Marcelo Camargo)

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Another is the rejection of advertisements containing this information. Facebook has reported that recurring cases can lead to more serious penalties, such as disabling the company's ad account.

Instagram, which belongs to the same business group as Facebook, will also be affected. Publications containing inaccurate theme-related data will be removed from the Explore tab, which displays miscellaneous content for users.

According to the statement, Facebook is looking at ways to share educational information provided by vaccine specialist health organizations when people find controversial news on the subject. According to the text, the World Health Organization (WHO) and US Centers for Disease Control and Prevention have identified rumors about vaccines.

The anti-vaccine movement has been growing among parents of children and newborns in recent years around the world, based on the choice not to vaccinate their children, on the grounds that the act is neither safe nor effective in preventing diseases. WHO recommends vaccination in all children and considers reluctance to vaccines to be one of the world's top ten health threats in 2019.

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