Competition forces manufacturers to constantly strive to excel, both in the design and promotion of their products – the latter of which may have as much or more impact on sales than the former. With that in mind, a North American company specializing in “accident-proof” external disks has invested in a demonstration of its new product capable of letting the press talk about it.
The presentation took place during the Las Vegas consumer electronics fair, CES, which ended yesterday, and included bursts of shotguns to show attendees how safe their new “whooping cough” is.
The company does not guarantee the “bulletproof” seal, admitting that the presentation was just a funny way to exemplify its durability, but according to reports, the information on the disc was intact.
At the origin of this resilience are the materials used, which include aluminum and titanium, explained ioSafe CEO Robb Moore.
The disc casing is waterproof and according to the manufacturer, ioSafe Rugged Portable devices guarantee the integrity of the information stored even with these “submerged in fresh or salt water”, at a depth of 10 feet (3 meters), up to a limit three days. In the case of the titanium version, the resistance remains at a depth of up to 30 feet (9.10 meters).
Regarding falls, the devices can be dropped from 10 feet high (3 meters), in the aluminum version, and up to 20 feet (6.10 meters), if the titanium model is chosen.
The new ioSafe discs are available with capacities between 250 GB and 1 TB, with prices starting at 150 dollars (about 116 euros) and are sold through the usual distributors but also online, on the company’s website.
The devices are compatible with PC and Mac and feature USB 3.0 and FireWire connectivity.
Editor’s Note: A reference to the materials used in the equipment has been corrected.