The story is repeated, my friends.
According to a survey by analyst Mike Walkley, from Canaccord Genuity, although sales of iPhones represented “only” 17.8% of the total smartphones sold in the fourth quarter of 2016, Apple managed to snap up 92% of segment profit.
But how, if Apple sold 78.3 million iPhones in the period, a number very close to that of Samsung (77.5 million)? I explain.
According to Walkley, the popularity of the iPhone 7 Plus and color jet black (which are only available for iPhones with 128GB or 256GB of storage, which cost $ 100 and $ 200 respectively more than the 32GB model) were responsible for Apple getting a ASP in $ 695, against an average price of $ 182 from the South Korean.
THE Sammy managed to keep 9% of the profits. Normally, Apple and Samsung are the only ones that manage to stay in the blue in this market, but in the last quarter two manufacturers also managed to enter this select group: Sony (1% of profits) and, believe it or not, BlackBerry (which has already given up on manufacturing less than 1%)! Together, the companies manage to obtain more than 100% of the market because other manufacturers were in the red.
Although 92% is an exorbitant percentage, we have already seen Apple profiting more than that literally above 100%, as in the third quarter of 2016. The feat was not repeated in the fourth quarter of the year because Samsung, even with the case of Galaxy Note7, had a very positive performance.
iPhone 7 and 7 Plus
Price view: from R $ 3,149.10Installed price: in up to 12x R $ 291,58Colors: shiny black, black matte, silver, golden or rose goldCapabilities: 32 GB, 128 GB or 256 GBRelease: September 2016
(via Daring Fireball)