The strong ecosystem of Amazon and the retail giant's low prices helped it dramatically increase tablet sales in 141% in the third quarter of this year, according to a survey published by Strategy Analytics. This helped the company climb the world sales ranking, but not enough to topple the top spot: Apple.
Specifically, Amazon sold about 5.3 million tablets in the third quarter, compared to 2.2 million devices in the same period last year; meanwhile the Cupertino giant has marketed 10.1 million iPads in the last three months, a 4% growth over last year's sales.
According to the director of SA, Erick smith, Apple is “trying to reinvent the iPad to become a gadget features of the iPad family, such as keyboard support and, on iPadOS 13, mice and trackpads, too.
Apple launched the slightly larger, third-generation iPad with keypad support in the third quarter of 2019 at the same price as the previous model, helping to boost shipments by 4% over the previous year. The increase in revenue also suggests strong growth in iPad Pro sales compared to the previous year, as the average iPad selling price increased by 9%.
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Official image: https://www.apple/shop/buy-ipad/ipad-10-2
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10.2 inch iPad
in Apple
Price: Starting at R $ 2,699.10Installment Price: at up to 12x from R $ 249.92Colors: space gray, silver or goldCapabilities: 32 GB or 128 GBRelease: September 2019
More than that, Smith claims that Ma is intensely focused on service creation (such as Apple TV +) which may contribute to catapulting the company's sales in the last quarter of 2019.
With respect to other manufacturers, only the Lenovo also had a positive jump in sales (8%) compared to 2018, while Samsung (-5%) and Huawei (-18%) saw the number of tablet sales fall in the last quarter but this did not prevent them from occupying the third and fourth place in the sales ranking, respectively.
