«Europeanized» MotoQ 9 debuts Motorola smartphones in Portugal

Sapo opens laboratory at the University of Aveiro

Motorola put its first sale on sale yesterday smartphone for the Portuguese market, the MotoQ 9h, which inherits the characteristics of the model that was successful in the United States but which was «corrected, improved and Europeanized», says Mário Serafim, responsible for Motorola in Portugal.

The terminal is now on sale at FNAC but will soon be able to integrate the offers of mobile operators.

The North American mobile phone manufacturer is renewing its portfolio and this model fits the concept of smartphones One-hand operables that Motorola wants to present as an alternative to smartphones/ PDA, which require the occupation of both hands to explore its functionalities.

The equipment is part of the Windows Mobile 6.0 operating system, in Portuguese, and Mário Serafim believes that this is an important bet since 85 percent of smartphones sold in Portugal use the Microsoft operating system, which corresponds to 3 percent of all terminal sales and 10 percent of the market value.

«This market [de smartphones] is growing 10 percent a year, and is dominated primarily by non-traditional brands […] it is a sweet spot where Motorola couldn’t help but be, «says Pedro Reis, the company’s marketing director in Portugal.

The company’s option to put the MotoQ 9h on sale at FNAC, operator-free, is justified by Pedro Reis, who underlines to TeK the importance of the store as a sales leader in this segment and experimentation place before purchase.

Even so, Mário Serafim states that there are agreements with operators and that the terminal will soon be able to integrate the offer of mobile communications companies.

Pedro Reis believes that this terminal targets three different customer segments, among technology fans, professionals looking for equipment with style and features and home managers (new CEOs).

As key features, it highlights the full Qwerty keyboard, optimized to facilitate writing and multimedia tools, as well as the readability of the screen that adapts to the different lighting conditions of the environment.

The official also notes the fact that it covers the different mobile network technologies, and supports HSDPA, with speeds of 3.6 Mbps, although it does not guarantee access to Wi-Fi technology.

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