During the Xiaomi event in So Paulo, in which the arrival of Redmi 2 to Vivo's physical stores was announced, the company's executives spoke out about the end of the Lei do Bem. Check below Xiaomi's position on the end of this one. tax incentive.
President Dilma Rousseff repealed, through provisional measure 690/2015, articles 28, 29 and 30 of Law 11.196 / 2005, also known as Lei do Bem, which exempted from PIS / Cofins the electronics listed in the Digital Inclusion Program. When it comes to mobile devices, the law currently favors all handsets that cost less than $ 1,500 and bring a bundle of pre-installed national developer apps. With the repeal of the law, from December, smartphones like the Redmi 2 will be at least 11.75% more expensive. This is the amount that should be passed on to the consumer. Not only unpopular, it also catches the manufacturers, who had the incentive until the end of 2018.
During this afternoon's press conference, Xiaomi Latin America manager Leo Marroig reported that the manufacturer is closely following the end of the Good Law issue, as something that hits Xiaomi as well as all those devices which cost less than the quota quota:
"We are apprehensive, but we do not know what the direction will be, whether it will increase or not, we will have to wait until December 1 and wait for what the government will determine."
According to Marroig, the manufacturer will do its best to continue to serve users well within its business model, but does not rule out the price increase. However, this change will depend on several factors, such as Mi's strategy in Brazil, the results of the partnership with Vivo or government decisions, for example.
And, do you think Xiaomi can keep prices competitive with the end of the Good Law in December 2015?