The test of the "end of likes" in Brazil was the main news of Instagram in July. The social network has begun to hide the number of likes for followers of some accounts, allowing only the profile owner to view the count. Another new feature was the chat sticker, which allows you to add an invitation to Stories for a group conversation. Other highlights of the application in the period were new tools to combat post bullying, as well as a warning that warns users about to be banned. Here's everything that has caught the public's attention on the platform over the past 31 days.
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Instagram began testing in mid-July a change that hides the likes of photos and videos published in the feed. According to the company, the initiative aims to reduce the climate of competition among followers and encourage collaboration so that people focus more on telling their stories and not just waiting for the likes.
Likes are still there, but have limited viewing: only profile owners can see the amount of likes on their own posts. The news had great repercussions on Twitter, but not yet definitive. It is not yet known when and if the change will be applied to all users.
Instagram started hiding likes in July Photo: Divulgao / Instagram
Chat Sticker is the new Instagram sticker for Stories that serves as an invitation to a group chat on Direct, ideal for discussing a particular topic or making plans between friends. Followers touching the illustration gain access to a waiting list. The profile owner can check friends have accepted the chat request and select which ones can join the conversation. Not required to include all clickers. The creator has control over the conversation and can end it at any time.
Sticker takes group chat invitation to Stories Foto: Divulgao / Instagram
In early July, Instagram launched a clever feature that identifies possible abusive comment and suggests that the user reconsider its posting. The tool compares the content with other comments reported by the community. The goal is to make the user reflect on his actions and encourage the publication of less offensive content. Notification of an offensive comment is not immediately sent to the profile owner, so that the follower has time to change the message content and resubmit.
In addition, the platform allowed users to be restricted to avoid interacting with one without necessarily blocking or unfollowing. A person never learns that they have been marked as restricted by another social network profile.
Instagram has started sending alert to change comment content Photo: Playback / Instagram
Accounts that have been reported and are close to being banned will start getting an Instagram warning. The alert informs that the profile can be removed from the social network at any time and makes room to appeal and justify the posts that gave rise to the decision. The notification takes into account the history of feed posts, Stories and comments that were reported for suspected nudity and pornography, harassment and bullying, hate speech, drug sales or terrorism.
New alert notifies accounts about to be disabled Foto: Divulgao / Instagram