Shopping on the Internet has its advantages, such as the widest range of products, the cheapest prices and the comfort of not leaving home. However, with the popularization of e-commerce also come fraudulent online stores, it is important that the buyer can distinguish which sites are safe to buy. The following list provides eight tips that help identify trusted stores.
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To make sure that the portal is safe to shop, the consumer can consult the registration status of the company's CNPJ in the IRS, check the reputation of the store in Reclame Here, consult the blacklist of Procon, among other tips. Check out the full list below.
List brings tips for recognizing trusted sites for online shopping Photo: Pond5
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1. Check for legally required information
According to the e-commerce law (7,962 / 13), which regulates the Consumer Protection Code in e-commerce, all online stores must present the following information:
- CNPJ (National Register of Legal Entities);
- Company Name;
- Address of company headquarters;
- Email or contact form.
The text also requires data to be displayed clearly at the top or bottom of the page. The absence of any of the above information characterizes the breach of the law and indicates that the site is unreliable.
2. Consult the store's CNPJ on the IRS website
The IRS allows to consult online the registration status of any CNPJ. Just go to the site and search the CNPJ of the store of interest. If the e-commerce registration status is canceled or inactive, do not purchase. Enjoy and also check which services the company is authorized to provide.
Proof of Enrollment and Registration Status at CNPJ issued on the IRS website Photo: Reproduction / Rodrigo Fernandes
3. Check if the store has an exchange and return policy.
Also in accordance with e-commerce law, every store must include information on exchange and returns policy. Like distance shopping, often the consumer is disappointed with the quality of the product or realizes that the item received does not meet their needs. In such cases, it is important for the buyer to know which instructions to follow.
Stores generally focus return and exchange policy on a single link, but it can also be found on the product description page. Look for this information and if you do not find it, do not trust the site.
4. See if the store is on the Procon list
Procon-SP has compiled a list of sites to avoid. Included stores have been notified by the agency due to consumer complaints. When accessing the listing (Sistemas.procon.sp.gov.br/evitesite/list/evitesites.php), press Ctrl + F on the keyboard to open the search box and enter the store name to see if it integrates the relationship. Another way to do this check is to install the Canbuy extension, which uses the Procon-SP database to tell if the visited site is secure.
Check Procon Blacklist Stores Photo: Reproduo / Procon-SP
5. Check if the store protects your data.
A common concern among Internet shoppers is having their personal and financial data stolen. To check if the store protects your information, look for the lock icon accompanied by the symbol HTTPS in the address bar.
HTTPS stands for Hyper Text Transfer Protocol Secure. This indicates that communications between the site and your computer or mobile phone are encrypted, which increases data security. Pay attention if HTTPS is also present on the checkout page.
Green padlock accompanied by "https" indicates encrypted site Photo: Reproduction / Shutterstock
6. Use Google Safe Browsing
Google has developed a technology that detects malicious links while browsing. When identifying sites in insurance, Safe Browsing displays alerts on Google search and browsers. You can directly verify a URL through the tool's website: transparencyreport.google/safe-browsing/search
Google warns of malicious websites while browsing Photo: Playback / Google
7. Search Store Reputation Reputation Here
Before you buy, it is also important to check how the company was valued on Complain Here. The site records consumer complaints and lets you track store responses to complaints. Search by name and review notes and notes about e-commerce. The experiences of other buyers will certainly help you understand if the site is trustworthy or not.
Claim here reference when searching for company reputation Photo: Gabrielle Lancellotti / dnetc
There are simple tips that help you understand if a web store is secure. The first of these is the appearance of the site. Does the page sound professional? Are the product images in high resolution? Are the texts written correctly, without spelling and grammatical errors? Pay attention to these aspects and doubtless compare with already established e-commerce.
Another guideline is to repair prices. If the value of the desired product is far below market average, do not buy. This may indicate that the merchandise in the original or that the store a fraud.
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Five Tips for Safe Internet Shopping