Amazon, a global e-commerce giant, invests in innovative projects in various areas of the market, including outside the virtual environment. The company's last bet, for example, was Amazon Go, a supermarket in which there are no attendants, lines or cashiers. At the store, recently opened in New York, customers identify themselves at the entrance using a cell phone and then they can pick up their products on the shelf and walk freely throughout the establishment. Payment is made through the visitor's online account on the Amazon App, with a credit card.
The bet on differentiated ventures may have helped the company reach the mark of $ 1 trillion in market value, becoming the second company in the United States to reach the figure, behind only Apple. Check out the following list of eight curious services created by Amazon.
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Amazon Go stores have no attendants at the checkout counter and the customer leaves without facing lines Photo: Reproduo / Amazon
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At Amazon Go, the company's boxless store, the customers and selected products are identified by sensors, capable of recognizing, even when there is a withdrawal from the purchase and the item placed back on the shelf is the value automatically removed from the virtual cart. The New York unit is the company's second store in this model, but the first is open to the public. The predecessor unit has been operating since 2017 at the organization's headquarters in Seattle, USA, for employees only.
2. Delivery without anyone at home
With Amazon Key, the delivery person leaves the order at home, even when there is no one to receive it. To use the service, you need to have an Amazon Key Home Kit, which has a lock that can be opened remotely and an Amazon Cloud Cam, camera that monitors the house with images in Full HD.
Amazon Key delivers orders even if there is no one at home to receive Photo: Reproduo / Amazon
On the day of delivery, the user receives a notification with the time of arrival of the delivery man and another alert, to inform that the driver is already close. Indirectly, the customer opens the door lock to allow the employee to enter and can watch the entire movement live through the camera. At the end of the visit, access is locked again and the user receives a video of the delivery. The service is only available to Prime customers in the United States.
A variation of the service gives the option to deliver orders to customers' cars. Amazon Key-in-car works in a similar way to the residential version, but instead of delivering the package to the homes, the deliverers leave the products inside the trunk of the vehicles, which must be parked in public places. Unlocking the car also takes place remotely, through an application that only connects to vehicles of the Chevrolet, Buick, GMC, Cadillac and Volvo brands.
Amazon Hub closet organizes deliveries in residential buildings Photo: Reproduction / Amazon
Amazon Hub is a cabinet created specifically to organize deliveries in private and residential buildings. The locker has 43 compartments with digital locks and these can only be opened with a code sent to the recipient. Unlike Amazon Locker, cabinets available within Amazon stores and that only receive packages sent by the company itself, the Hub service also stores orders from friends and other delivery services.
Amazon has its own line of products for domestic animals Photo: Reproduction / Amazon
Amazon has its own brand of pet products, Wag. The first item launched was a dry dog ​​food, and the intention is to offer new supplies for other types of pets. The brand says that the food is made with meat and vegetables, without disguising the composition by adding grains, such as corn or wheat. Until then, the products are only available to subscribers of Amazon Prime, a kind of company subscriber club.
Amazon drone pioneer in delivery service Photo: Divulgao / Amazon
A pioneer in the use of drones to deliver to customers' homes, Amazon conducts tests with small autonomous aircraft and promises to take orders in up to 30 minutes. The Prime Air service accepts products weighing a maximum of 2.2 kg. The first delivery was made in 2016, taking an Amazon Fire TV and a bag of popcorn to a buyer in England. Amazon guarantees agility and security along the way, and develops anti-hacker technologies to make deliveries even more efficient.
Amazon Coin is Amazon's virtual currency Photo: Reproduo / Amazon
Amazon Coin is the virtual currency created by the company for those interested in buying apps, games and items on Kindle, Kindle Fire or Android devices, within the Amazon AppStore. Each coin is worth a cent of dollar when shopping online. Users can purchase the coins through Amazon's own e-commerce.
Called Instant Pickup, this service allows the customer to pick up their orders in a few minutes. For this, the company deposits the packages in cabinets spread over some cities in the United States. After purchasing over the Internet, the customer receives a code and can go to the designated collection point, almost immediately. For this type of withdrawal, the company offers products considered to be prompt delivery, such as food, beverages, personal hygiene items and mobile phone accessories.
Purchasing from Whole Foods supermarket chain allows Amazon to deliver fresh produce in minutes to customers Photo: Divulgao / Amazon
After acquiring the supermarket chain Whole Foods, in 2017, Amazon also made available a quick search for groceries through this method. In this case, customers can buy fresh products, such as meats, seafood, baked goods, alcoholic beverages and flowers, and pick them up directly in a chain unit after 30 minutes. An employee can even assist in accommodating purchases in the car.
Amazon Web Services users can quickly create and deploy their own blockchain networks for application development, using popular open source frameworks: Ethereum or Hyperledger Fabric. The tool has certified models for easily creating networks, deploying, configuring and executing them to carry out secure transactions.
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