eEscolas continues to drive growth in the PC market

Throughout 2008, the national PC market grew by 58.8 percent, says IDC in a report now published. According to the consultant, the segment in question, which includes desktops and notebooks, grew more than in the whole of Western Europe, which registered an increase of only 16.8 percent.

National figures reveal that during the past year, more than 1.6 million PCs were sold in Portugal, of which 1.33 million were portable, that is, 81 percent of the total. This figure places Portugal at the top of the European table as the country where proportionally more are sold laptops. In addition, IDC explains that in 2008 the portable market in Portugal grew 85.6 percent compared to 2007.

With regard to the labor market desktops, the numbers could not be more evident: the segment continues to fall, with sales falling 2.8 percent compared to the previous year, when 312.5 thousand desktop computers were sold. This year, sales reached 303,800 units.

Gabriel Coimbra, Research & Consulting Director of IDC Portugal explains that the differences between sales of desktops and notebooks are justified by the demand associated with the eEscolas and eEscolinhas programs as well as “the growing competition between manufacturers and the introduction of low-cost mini-notebooks”.

The official also stresses that these small laptops they are already responsible for almost 20 percent of the total notebooks sold in Portugal.

JP Sá Couto stands out among the best sellers

With regard to brands, the most sought after in 2008 was HP with a combined total of 392,300 units sold between desktops and laptops, which guarantees the manufacturer a 24 percent market share and a 41.3 percent growth compared to 2007.

Toshiba is second in the table, with a 17.5 percent share in 2008 compared to 14.4 percent in 2007. At issue are the 286,400 computers sold last year, a figure that gives it a 93.6 percent growth compared to 2007.

The third place in the national market goes to JP Sá Couto, which, thanks to Magalhães, saw a 433.3 percent growth in 2008 compared to 2007, with 191 thousand units sold. These results give the national manufacturer a share of 11.7 percent.

However, the company that recorded the greatest growth over the past year was Inforlandia. Despite being in the sixth position in the IDC ranking. The manufacturer grew 685.4 percent compared to 2007, which corresponded to an increase of 13.8 thousand to 108.7 thousand computers sold. Second, at IDC, Inforlandia’s growth is related to the “Eescolas program and the strong partnership with TMN”.

Speaking to TeK, a source from Inforlandia says that the “great growth” of the brand is related to “pioneering in the presentation of top configurations” of the company, something visible with the recent presentation of the “first laptops with integrated mobile broadband”.

Toshiba leads in notebooks

Separating sales by type of equipment, the top of the most sought after brands changes their leader. Toshiba tops the list of manufacturers with the most laptops sold in Portugal – 286.4 thousand laptops -, followed by HP in the second position with 271.6 thousand units sold. The third place in the ranking is occupied by Asus with 177.2 thousand laptops sold in 2008.

The highest growth rate in the national notebook market was for JP Sá Couto, which is fourth in the list of IDC, which, with a growth of 1294.2 percent, sold 159.8 thousand units.

In view of the figures obtained last year, which earned him the leadership in this market for the first time, João Amaral, general manager of Toshiba Portugal states that “the results best reflect the effort put by the Portuguese subsidiary in implementing a strategy that allowed consolidate its presence in all market segments “where the company operates.

HP stands out in desktops

We desktops, HP leads with 120,700 units sold, followed by Dell which, despite the 8.4 percent decrease in 2008, sold 33,000 desktop computers.

Finally, JP Sá Couto is in third position with 31,300 desktops sold, which corresponded to a growth of 28.3 percent compared to 2007.